Consumerism and Culture: Designing Brands

Consumerism and Culture: Designing Brands 1. Introduction Shopping is timeless and is part of our everyday life. It is a necessity and shopping can bring joy and pleasure. Although the economic crisis is increasing, people from all over the world will always go shopping. It is a basic/common and fun thing to do and it brings enjoyment and entertainment. Consumerism is used to describe the tendency of people identifying strongly with products or services they consume, especially those with commercial brand names and perceived status symbolism appeal, e.g. a luxury vehicle, designer clothing such as Gucci, Chanel and Louis Vuitton, or expensive jewelry. A culture that is permeated by consumerism can be referred to as a consumer culture or a market culture. When designing commercial space it is necessary to consider not just the type of activities that will be carried out, but also the different locations, functions and environment that they will require. All commercial premises, however, need a basic infrastructure that creates an efficient working environment and provides facilities that ensure excellent customer service. 2. Analysis 2.1. Consumerism and Design All products that are commercially successful would have had the consumer in mind at one point or another. Designs have added value when it can be traded and has potential to make an impact on the consumer market even if it already has apparent artistic merit and may not necessarily require to be bought and sold as would a commodity. An enviable and attractive project in this sense attracts investments because of their commercial potential, and in due course attains marketability, and fundamental value or quality. Capital and creativity and good design alone cannot promise commercial success. Design is the new currency for commodities of the next generation and must be tailored to meet the ever-changing cultural and demographic pattern of consumers. Social behavior affects the long-term investments that design companies will make. Ultimately this implies that branding companies will soon look at demography studies as an important element in the development strategy of their products. 2.2 THE STORE AS A HOME FOR THE BRAND Nowadays, all aspects of life are branded. Brands function literally as labels representing the attitude or lifestyle that an individual has chosen. Therefore brands stores need to offer much more than product for sale. They have to sell an identity, which the customer can literally make his own by buying a particular product. This identity is taken home not only in the form of purchase items but also as amenities that come with the product. People who are strongly connected to a brands talk about the brand store as if it were their second home. Stores fall into one of two categories, such as multi brand and a single brand, where the store sells only one brand. Single brand stores sells only a particular brands and therefore has no other competition. The brand has complete control over the entire situation. Products are displayed in a sea of space, and visual merchandising is powerful. The biggest danger faced by single brand store is the predictable product supply, which requires a careful effort to avoid the perils of boredom. Change is not easy to illustrate, especially when the turnover rate is low. [Ill. 1- Tods Building] [Ill. 2- Tods Facade] As we can see from Illustrations 1 and 2 of Tods building and Tods faà §ade, this boutique is an Italian shoe and bag brand Tods. Tods building has been design by Toyo ito and this building is organized by seven floor, which is the lower floors are boutique space, while the central and upper floors house administrative, multifunction area and commercial offices; the top two floors are used for conferences and events and as a roof garden. Keen to give Tods an identity that would make it stand out from the crowd of places devoted to conspicuous consumption, the Tokyo architect Toyo Ito with the specific brief to employ high quality materials and colors that would reflect Tods notion of ‘naturalness. The leather-good brand well known for its impeccably handcrafted shoes and bag as well as its great attention to the natural quality of leathers. The nature metaphor that has been applied to the store was drawn from Omotesandos long row of zelkova trees. According to toyo ito, ‘the tree is an autonomous, natural object and therefore its shape has an inherent structural rationality. In a sense, producing a reasonable flow of structural loads with a pattern of superimposed tree silhouettes is a result of a perfectly rational through process. Toyo itos fondness for the outer skin that wraps a building is once again well represented. His pao(wrap) philosophy underpins much of his work. (up)this case study is so weird- and dunt know how to link with the next paragaph(down) What people stand for and what they believe in used to be an issue which were largely defined by the culture in which they were raised: family, local environment, education and religion influenced the way they see themselves. The local culture provides them with the symbolic tools to create a sense of identity. In the current global environment, people no longer limit themselves to traditional choices offered by local culture. The world has opened up. The Internet and all its possibilities form a whole new digital world, while the ease of travel makes physical distance appear shorter. For an Indonesian, talking to a Singaporean friend through an online chatting such as: Skype, MSN and etc, or visiting a relative who lives in the Singapore is easier and more convenient in the current day and age. Globalization is giving people the possibility to see the world out there, and it result in broadening many interests among people (consumers). They have become more open to different culture s and are able to relate to various lifestyles. It also resulted in a growth of cross-cultural contact and in the realization of a global market. Experiences are no longer determined completely by local elements: the world is the playing field. Roots will continue to define people, but the exposure to new experiences will provide them with different perspectives. As part of this process, traditional lifestyles start to lose authority and choices enter the picture. 2.3. Customer loyalty Retailers pay attention to customer relations and the retention of existing customers by means of loyalty programs and saving schemes. For example, we all have loyalty cards in our wallets. Where the main aim is t gain a price reduction, programs like these are not sufficient to develop client loyalty and to build up a mutually satisfactory relationship between retailers and customer. A company cannot buy a consumers loyalty. Trust and the beginning of a reciprocal relationship ensure that the customer keeps coming back. To achieve this, the retailer must be a good example and deliver added value. The challenge for retailer is to take advantage of the opportunities by organizing themselves in such a way that they fulfill a bridge function and by become the connecting factor between consumer and producer. The communities, feedback groups and testing panels that offer customers the chance to try out products and exchange experiences are sources of inspirations. The involvement of customer in the develop of services on offers and the realization of a transparent and efficient manufacturing process require completely new integral approach. The retail industry has the chance to develop into a platform that offers people the possibilities to create together, to share, and to further extend knowledge and experience. In this way, we can achieve supported solutions in areas such as innovation, logistics, resources deployment and time-to-time advantage. And, ultimately, customer will become satisfied ambassadors of their own brand. 2.4 Connecting to a Functional and Emotional brand element The search for personal identity helps define what is important and what you need to know to gain self-esteem, approval and recognition. People like to feel a sense of belonging, to be part of something bigger then themselves. One way to define oneself is to connect a brand to its culture. Consumers no longer buy products only because of their functional quality but also buying a brand that stand for something. A brand needs to find a way and to differentiate itself from its competitor. It needs to connect with the consumers and creating emotional elements can do this. The emotional side of the brand and the personality help people connect to the brands. Brands can have personalities as much as the same way people do. It is the brands personality that defines brands in terms of human characteristics. 2.5 Sizes and Location The crucial importance is the size and location of the store. There are department stores, boutiques, shopping arcades, stores representing only one brand (single brand store). A flagship store is the most exclusive type of single brand store. The primary focus of a flagship store is not a sell product but to persuade customer to adopt the brands lifestyle. Consequently, a single brand store or flagship store is a suitable retail environment for commercial charity, for the persuasion and obtaining of customers. 3. Design proposal The chosen site location for the design is located at no51-53 shop house at Armenian street, which is beside SMU (Singapore Management University), in front of vanguard building, under fort canning park and in the middle of city hall and Dolby Gout MRT area. This site is surrounded by parking area, and most of it behind of the shop houses. Base on the survey about human traffic car circulation, most of the user of this parking lot is the student from SMU(Singapore Management University),business man, shopper, that going to vanguard building, Stanford House and Stanford Court are also parked their cars behind the shop houses. The problem is after they park their car they will use a small path and it is located at the corner of the site. Physical phenomenon that people tent to use a shorter route or short cut rather than a longer route to get to a certain place. After analyses the trends of shopper I come out with a design solution. The program is to propose a flagship store together with a new design, which is to create a new shopping experience. This design will increase the number of shopper. The Shortcut will attach to the old building and creates a contradiction between the exiting old shop house and the new design (short cut). The shortcut will be built within the retail space to link from Armenian street to the car park. The design of the short cut will attract people attention to walk in and coincidently they might be going to the flagship store. (I havent arrange this part, should be 3.1, 3.2, 3.3 ) ling jie†¦, help me to think about the abstract and conclusion.. :'( cant think†¦. huhuhuhuhuhuhuhuhuhuhuhuhuhuhuhhuhuuhh CONSUMERISM A PERSPECTIVE OF FLAGSHIPSTORE CREATE A NEW SHOPPING EXPERIENCE References: Lloyd Jones, Peter, 1940-Taste today. United Kingdom: BPCC Wheatons Ltd,exter. Rem koolhaas, 2005-s,m,l,xl. New York: The monacelli press. Curtis, Eleanor, 2007-Fashion retail. New York: Liz sephton. Judy chung,Chuihua, leong,Sze Tsung 2002-Guide to shopping, project on the city. New York: Taschen Msnuelli,sara.2006-Design for shopping. London: Laurence king Messedat, Jons, 2007- Flagship stores. Los angles: Avedition Gmbh Manuelli, Sara, 2006- Design for shopping. united Kingdom: Laurence King Publishing Ltd Cheng, Kelley, 2005- Style shopping: shops showrooms, Singapore: Page one Publishing Ltd Bibliography: http://usj.sagepub.com/cgi/reprint/35/5-6/981 www.ianlambertdesign.com

Proposal for An Advanced Art Project :: Artist Papers

Proposal for An Advanced Art Project First off, I need to propose my theme that will encompass the majority of my art works in my stated media. Out of painting, print making and sculpture, I am choosing to work with the latter for two main reasons. One, I'm not that great at capturing visual ideas on the somewhat two- dimensional surface of paper or canvas. Adding to that I thought that sculpture would allow me to have a greater release of creativity as my work can explode into the third dimension with many added features. After pondering upon ideas for a theme, I hit upon four major factors that I want to incorporate within my work. Firstly, I want it to make a definite immediate visual contact with the viewer through use of thought provoking forms and features. Next, I may wish at times to incorporate audible stimuli to further draw the viewer into my work. Thirdly, I want some interaction of the sculpture with the viewer, so that they can make a more intimate contact with the piece through tactile and kinesthetic action, so that they thus may "get into it" more and begin to experience some of the passion & feeling that I put into my work as it is thus conveyed to and impressed upon them. As a title theme for my year's work I have come up with "Multifaceted Interactive Involvement With The Electro- Magnetic Spectrum." This includes many different forms of radiation, light and waves. I am also integrating sound to give an added flair. Some practical project examples that I intend to carry through and actually construct can be found in ideas 11 and 12. As my topic theme is fairly limiting, this is quite challenging, but great, as it allows me to create many different forms of work, all tied in to a common specific point. I thought it also might be interesting though if I deviated slightly from the main theme and as a secondary little theme chose something to do with the people in the class surrounding me. There are six in total, including myself and the teacher. There are six sides on a cube and this gave rise to idea for a project. The final result of this co-relates to idea number 9. Soon after, idea 10 followed as I got to thinking about the "average" student of art. This can also include the Proposal for An Advanced Art Project :: Artist Papers Proposal for An Advanced Art Project First off, I need to propose my theme that will encompass the majority of my art works in my stated media. Out of painting, print making and sculpture, I am choosing to work with the latter for two main reasons. One, I'm not that great at capturing visual ideas on the somewhat two- dimensional surface of paper or canvas. Adding to that I thought that sculpture would allow me to have a greater release of creativity as my work can explode into the third dimension with many added features. After pondering upon ideas for a theme, I hit upon four major factors that I want to incorporate within my work. Firstly, I want it to make a definite immediate visual contact with the viewer through use of thought provoking forms and features. Next, I may wish at times to incorporate audible stimuli to further draw the viewer into my work. Thirdly, I want some interaction of the sculpture with the viewer, so that they can make a more intimate contact with the piece through tactile and kinesthetic action, so that they thus may "get into it" more and begin to experience some of the passion & feeling that I put into my work as it is thus conveyed to and impressed upon them. As a title theme for my year's work I have come up with "Multifaceted Interactive Involvement With The Electro- Magnetic Spectrum." This includes many different forms of radiation, light and waves. I am also integrating sound to give an added flair. Some practical project examples that I intend to carry through and actually construct can be found in ideas 11 and 12. As my topic theme is fairly limiting, this is quite challenging, but great, as it allows me to create many different forms of work, all tied in to a common specific point. I thought it also might be interesting though if I deviated slightly from the main theme and as a secondary little theme chose something to do with the people in the class surrounding me. There are six in total, including myself and the teacher. There are six sides on a cube and this gave rise to idea for a project. The final result of this co-relates to idea number 9. Soon after, idea 10 followed as I got to thinking about the "average" student of art. This can also include the

Aberdeens Influence on Kurt Cobain Essay -- Music Essays

Aberdeen's Influence on Kurt Cobain The towns of Hoquiam and Aberdeen are located on the eastern edge of Grays Harbor in western Washington state. If you are a fan of the band Nirvana, you have probably heard of these names. If not, you are about to read how a town affected a person who in turn affected many people's lives. Kurt Cobain was the singer and guitarist for Nirvana. He was born in Hoquiam (population 9,000) and after six months of life moved to Aberdeen (pop. 16,500), an old lumber town at the eastern-most point of Grays Harbor. The town is about four miles wide and three miles long. On the northern and eastern sides of town are steep hills where the richer families live in Victorian-style houses. At the foot of the hills is the poorer part of Aberdeen where Kurt grew up. (Gilmore 44) Seattle is known to get a lot of rain. Aberdeen gets more: they get up to seven feet a year. The rain casts a "constant, dreary pall over the town" (Azerrad 11). Route 12 into Aberdeen is "bordered by an endless succession of trailer parks" with forests of trees behind them that have "vast stubbly scars where the loggers have been clear-cutting" (12). To author Sallie Tisdale, Hoquiam and Aberdeen are "sprawling and untidy" and "dull, mediocre, undecorative" towns. Almost all the views of the water are "marred by piles of logs and steaming mills." (213) Aberdeen and Hoquiam are two of the oldest logging, sawmilling, and paper-manufacturing towns in the Northwest. Paper-producing companies, like Weyerhaeuser, ITT Rayonier, and others, have their mills here. (Fodor's 139) Logging used to dominate Aberdeen. But business has been declining lately and "layoffs are turning Aberdeen into a ghost town." One of the biggest mills wh... ... Cobain is dead at the age of 27. He leaves behind a wife who loved him, a daughter who will never know him and millions of strangers whose lives have been enriched because he lived. (53) Works Cited Azerrad, Michael. Come As You Are: the Story of Nirvana. New York: Doubleday, 1994. Fodor's Pacific North Coast. New York: Fodor's Travel Publications, Inc., 1989. Gilmore, Mikal. "The Road From Nowhere." Rolling Stone. 2 Jun. 1994: 44-46, 53. Jeschke, Rebecca A., ed. Let's Go: The Budget Guide to the Pacific Northwest, Western Canada, and Alaska. New York: St. Martin's Press, 1993. Mundy, Chris. "The Lost Boy." Rolling Stone. 2 Jun. 1994: 51-53. Oberrecht, Kenn. Driving the Pacific Coast, Oregon, and Washington. Chester, Connecticut: The Globe Pequot Press, 1990. Tisdale, Sallie. Stepping Westward. New York: Henry Holt and Company, 1991.

Terrorists Groups In The Middle East Essay

What have been the most common tactics/weapons and threats used by terrorists/terror groups in the Middle East since 9/11/01? The most common tactics/weapons and threats used by terrorists/terror group in the Middle East since 9/11 are bombings which can include car bombs, improvised explosive devices (IED’s), suicide attacks and explosives. Next we have rocket and mortar attacks, vehicle based attacks which is when they used any motor vehicle to run over people walking or to ram into vehicles. Other common ones are hi-jacking planes, chemical and biological weapons, nuclear weapons, conventional firearms and secondary attacks which are when they have a second type of weapon go off after the original so as to injure the emergency response team. In your opinion, are these tactics, weapons, and threats successful from a terrorist perspective? Why or why not? Explain in detail. Yes I do believe they are successful because they accomplish at minimum what they set out to do. Placing fear and causing panic among the masses is so apparent for terrorists, because how much media attention there is they can watch and enjoy their terror. They have us on the edge of our seats when chaos takes place. They catch us off guard and that too is part of their plan. What do you see as the likelihood of a terrorist organization either acquiring or building a nuclear weapon? Explain in detail. I see the likelihood of a terrorist organization either acquiring or building a nuclear weapon as pretty high likelihood. I do not think for one minute that they are incapable. I do not believe that our government is honest with who we do business with. They have what is called suitcase nukes and they are so small they can fit into a suitcase. Money talks and can buy you anything besides permanent happiness. If you have enough money you can buy materials for a nuclear weapon. If obtained, what do you think would be the top three types of targets on U.S. soil? Explain. I think that businesses, diplomatic offices, and military institutions are the three types of targets on U.S. soil. The first type of target would be businesses. Businesses account for thirty one and a half percent of frequency of attacks. The second type is diplomatic offices and that takes up twenty six percent of frequency of attacks. Last of the targets are military personnel. The United States armed forces can account for nearly forty three percent of attacks against military organizations. What do you think are the factors working in their favor and against their success to obtain WMDs? Explain in detail and be  specific. The factors that I think that the factors that are working in their favor are that they IED’s that can be constructed out of common materials that are easy to obtain. They have eager and loyal followers that have no problem sacrificing their lives for the cause such as suicide bombings and using children as distractions or bait. It is also hard to dif ferentiate the civilians from the terrorists. What is working against their success is the United States has specialized trained elite forces with intelligence gathering techniques. They also have the latest technologize and weaponry such as drones, night vision goggles, tanks, snipers and much more to work against the success of the terrorists. References Kaplan, E. (2006, Sep). Targets for Terrorists: Post-9/11 Aviation Security. Retrieved November 22, 2013, from http://www.cfr.org/border-and-port-security/targets-terrorists-post-911- aviation-security/p11397 McCann, Joseph T., 2006, Terrorism on American Soil: A Concise History of Plots and Perpetrators from the Famous to the Forgotten, Sentient Publ. (Boulder, CO). Retrieved November 22, 2013, from http://books.google.com/books Sageman, M. (2004). Understanding Terror Networks. Philadelphia: University of Pennsylvania Press. Ch. 5 pp. 158-161. Retrieved November 22, 2013, from http://www.upenn.edu/pennpress/book

Ethical Information and Communication Technologies for Development Solutions Essay

Question 1 Can ICTs be innovatively used in the absence of minimum literacy levels among the poor? Yes, I believe ICTs can be innovatively used in the absence of minimum literacy levels among the poor. ICTs enable societies to produce, access, adapt and apply information in greater amounts, more rapidly and at reduced costs and offer enormous opportunities for enhancing business and economic viability. ICTs can also contribute towards strengthening democracy, increasing social participation, competing in the global market place and removing barriers to modernization; making poor populations fuller agents in the sustainable developmental process. The minimum requirements of ICT facilities require a computer with connection (3G, Wi-Fi, etc.). Unfortunately above mentioned is expensive, the poorest of the poor would not be able to afford it. Connectivity of mobile phones is also limited. Thus in order for ICTs to be innovatively used in the absence of minimum literacy levels among the poor, the above mentioned obstacles must be overcome. While poor nations grapple with the problems of investing in these technologies, recent experiments show that convergence of new and traditional communication media is still relevant to poor communities who lack basic infrastructure such as roads, water, electricity and telephones. ICTs are not just about technologies, but more about information transfer and communication. My aunt, ninety-six years of age, and my uncle, ninety years of age, rely exclusively on verbal communications. They have learned at an early age, that to observe and to be able to accurately account what had happened was of outmost importance – therefore their reliance on verbal communication. The elderly in our community therefore rely on the radio, and if available the television, as the means of communication with the outside world. Here it must be stressed that the language of communication must be in their own native tongue. My little girl is more adapt than me handling my cell-phone or tablet, yet she is also able to communicate with the outside world at her level. The scenario above illustrate that there is a definite need to ensure that information reach the elderly as well as the young of heart. Using innovative ways of applying ICTs we will be able to address this dire need. To reach this goal, communities must pool together to establish the basic infrastructure needed to roll out the information highway. The combination of radio, television and internet must be utilize to improve the level of education. Our government has projects in place to assist communities to have access to internet, especially our youth. Schools offer computer classes to scholars from Grade 1, to name but a few. Question 2 How can the same ICTs be used for multiple purposes? What steps are needed to use, say the internet for meeting the educational and health needs of poor female farmers in an isolated rural community? The same ICTs can be used in a variety of communication fields, from education and healthcare, to agriculture and business. For example, a radio can broadcast important news, financial news, weather, even educational programs. Thus spanning one form of ICT into a variety of sectors. Poverty reduction ICTs are considered increasingly important in the effort to eradicate poverty. It is widely recognized that ICTs can provide access to information which can in turn create earning opportunities, improve access to basic services, increase the impact of education and health interventions, and give the poor a voice to demand government support and reforms. Despite these potential links between ICTs and poverty reduction, direct access by the poor to ICTs is extremely limited. Citizens of poor countries, especially women, have significantly less access to ICTs than those living in rich countries. Factors such as excessive domestic workload, illiteracy and lack of formal education prevent these groups from accessing information. Poverty reduction means focusing on particular groups within societies not on ‘poor countries’. Education It is generally believed that ICTs can empower teachers and learners, making significant contributions to learning and achievement. However, current research on the impacts of ICTs on student achievement yields few conclusive statements, pro or con, about the use of ICTs in education. ICTs do offer many beneficial opportunities for education, but they are no substitute for formal schooling. Teachers need to be empowered to use ICTs so that they can gain the confidence and skills to work in an ICT – driven environment. Health ICTs can play a critical role in improving health care for individuals and communities. By providing new and more efficient ways of accessing, communicating, and storing information, ICTs can help bridge the information divides that have emerged in the health sector in developing countries—between health professionals and the communities they serve and between the producers of health research and the practitioners who need it. Through the development of databases and other applications, ICTs also provide the capacity to improve health system efficiencies and prevent medical errors. Gender Women’s ability to take advantage of ICT is dependent on conductive policies, an enabling environment in their countries to extend communications infrastructure to where women live, and increased educational levels.

Bravery1

Bravery1 Essay What is the first thing that comes to mind when the word bravery is said? For most people a war hero or a superhero comes into their minds. Probably every language has a word for bravery, but there is only one true meaning. The word bravery is showing a brave spirit or courage(Random, p. 164) when hard times are thrust upon or happen to them. Bravery is not only what people do, but how they do it. The concept is also showiness, splendor, and magnificence(Random, p. 164). Bravery may be shown in different ways: a person may jump from a plane or walk on fire to show that he/she is truly brave. Then again, sometimes bravery is something that a person has inside him or her and is never shown as an action at all. For thousands of years, people have used words that describe the concept of bravery. The history, or etymology, of the English word bravery is as follows. The word originated in Latin as barbarus. The Romans who spoke Latin were warriors so it is logical they would have a word that talked about their courageous actions. The Vulgar Latin, which was spoken Latin, was transformed by Middle French in the Middle Ages as well as by Middle English. This form of English was what was spoken in the 12th to 15thcenturies. From the Middle English evolved the English we speak today and with it, the word bravery. Throughout history, people have talked about the concept of bravery in many ways. The Greek writer and philosopher Euripides said, The man who knows when not to act is wise. To my mind, bravery is forethought (Euripides, p.11). In the Middle Ages, George II of England said that bravery never goes out of fashion (George, p. 261). Later, Franois de la Rockefoucould said, True bravery is shown by performing without witness what one might be capable of showing all the world (Rockefoucould, p. 12). Bravery has seemed to be an important concept or action throughout history. When Franois de la Rockefoucould spoke about bravery, he pointed out an important feature of the virtues true meaning. Then he made the distinction between peoples private actions versus their public ones, he made it clear that people who do good deed only to get rich or famous are not practicing bravery. True bravery is helping people or animals simply because their actions benefit mankind. It seems that we often misunderstand this aspect of bravery and make the wrong people famous while forgetting about others who show bravery throughout their lives. The one person that, for me, most represents bravery in this century is Martin Luther King, Jr. Mr King was born in Atlanta, Georgia when black men and white men did not mix. When he died, these two races were a little closer to peace. This was due primarily because of the great influence that Martin Luther King, Jr. had in the United States. He got on the bandwagon of the civil rights movement with the Montgomery Bus Boycott. He kept leading the movement after his house was bombed. That was bravery because he put his life on the line to make all American black peoples lives better. Later in his life, in 1963, he and other protesters in Birmingham, Alabama, were met by police with dogs and high pressure water hoses (Norell, np). This event was shown on television. His resistence in Alabama was brave because when police came, he and the others did not back down but rather stood up for their beliefs. I dont know if Ive shown bravery or not in my life yet. READ: A Study On Child Observation And Game Essay I havent had any opportunities to save anyone or make a difference in the world. There have been times when I have stood up for my beliefs or said what I thought was right when it meant that I might not get to do something. I think Ive been brave in these situations but to talk about what Ive done and compare it to the actions of a man like Martin Luther King, Jr. is to compare apples and oranges, to make my actions greater than they were or to make his actions less important than what they .

Big Data Analytics Literature review Example | Topics and Well Written Essays - 1750 words

Big Data Analytics - Literature review Example â€Å"Big Data† as its name indicates is a collection of huge amounts of formless and meaningless data which are generated by high-quality and heavy software applications belonging to a varied group of software applications such as social networks, a wide variety of scientific computing applications, medical information systems, e-government applications, and many more. The research has shown that data that is used and processed by these different software applications share some common attributes. Some of these common characteristics can include large-scale data (which defines the distribution and size of data stores), scalability issues (it define the functionalities and features software applications processing across-the-board, huge data repositories such as big data), ensuring and maintaining advanced Extraction-Transformation-Loading (ETL) processing on low-level, unstructured and meaningless data to some extent meaningful information; designing and implementing straight forward and understandable analytics over big data stores with the purpose of attaining intelligence and extracting valuable facts and information from them. Additionally, in the past few years, analytics over big data stores has caught the attention of researchers and organizations. In addition, the research has shown various application areas where these analytics can play a significant role. In this scenario, scientific computing is believed to be one of the most important application areas for the reason than in this domain academic researchers and scientific create huge amounts of data every day in the results of their experiments and tests (for instance consider fields such as astronomy, high-energy physics, biomedicine, biology and many others). On the other hand, extracting valuable information and knowledge for different useful tasks on the basis of these huge, comprehensive data stores seems to be impracticable for common database management systems and other similar analy sis tools (Cuzzocrea, Song, & Davis, 2011; Lopez, 2012). Figure 1Big Data Process In this scenario, figure1 demonstrates the process of big data analytics. First of all data is collected from different sources. As discussed above these sources vary from social networks to different information systems and web applications. Hence, the size of this data is so huge that it is difficult to measure. In this scenario, understanding and using this data for useful tasks is almost impossible. Therefore, there is a need for a framework that could help users understand and make effective use of this data. For this purpose, there are a number of frameworks and users can select a suitable framework according to their needs and requirements. After selecting a framework, this framework is applied to data and some coding is done. After that the users can obtain results that they can use to drive decisions and perform the desired operations (Fisher, DeLine, Czerwinski, & Drucker, 2012; Lopez, 2012). Though, the term â€Å"big data† is used in different ways in different disciplines. However, in their paper (Chaudhuri, 2012) define some common characteristics of the big data idea as they have to do with analytics: Investigating unstructured data and text to determine if these sources can