Customer relationship Case Study Example | Topics and Well Written Essays - 2500 words

Customer relationship - Case Study Example Abrupt usage of such principles had ultimately made customer the king in the global economy of today. As almost all of the market follows the perfect competition, so the decision precisely depends upon the buyer to choose the services of which company they want to purchase. As the customer has been the most important aspect that has to be cared by the companies, the concept of customer relationship becomes immensely important. The present day companies try and develop stable and trust worthy relationship with the esteemed customers so that the relationship is maintained and retained. The modern theory suggests that it is very difficult to have a new customer in favour of a company due to increased competition. Therefore, the onus lies on the companies to develop a mutually benefitting relationship so that the customers as well as the organisations benefit and the existing customers are retained apart from attracting newer customers. Established in 2001, the Lebara Group had objective to offer exciting and innovating telecom solutions to the families and the friends of the customer. The group falls under the greater preview of Lebara Foundation, which is a charitable trust with the aim to assist the deprived children all across the globe. The vision and the mission statement of the organisation says that the charitable trust aims to provide good life to the deprived children in terms of basic necessities like that of food, shelter, treatment (for both mental as well as physical illness), education and various skill sets required to get settled in life. Lebara Mobile was first launched in 2004 in the land of Netherlands as the low cost international mobile service. The group offers prepaid mobile SIM cards in at least eight European nations which include the advanced nations like Netherlands, Australia, Denmark, Norway, Spain, Switzerland, United Kingdom and Sweden. The various unique selling propositions of the products of the company include: Very low rates Instant connections High quality networks Multilingual customer services Reliable service No access codes No hidden charges No lost minutes (Lebara, n.d.) The company claims to have 24 X 7 reliability monitoring. Also it has a dedicated routing and switching teams to retain the high quality. But the most important factor of the Lebara Telecom Group is that of its low cost. And the factor is guaranteed by its team of global carrier. The international calls of the mobile group are routed by the London Network Operations Centre. Customer Relationship of Lebara The customer relationship of Lebara Group is quite commendable. As the group has presence in more than 8 countries, also the policies adopted by the group are aimed to retain the existing customers along with attracting new clients. The group has declared objective of providing the customers with value for money along with ensuring all of its connections with the best possible quality. As the objective of the group is to connect the customers with their friends and relatives all across the globe, so it takes special measure to ensure that the customers get the convenience of direct-dial international mob

Balance Sheets for the four quarters Essay Example for Free

Balance Sheets for the four quarters Essay To evaluate how I utilized both budgets and pro-formas to ensure the adequacy of funds for providing production capacity that was needed to achieve the businesses goals. I want to first start with the definition of both pro-forma and budget; A budget is a basic idea that covers more than a few areas, all in all its a financial plan that is made to control costs for operations and results. It can be expressed in a multitude of numerical terms, it also can cover a certain period of time, short, intermediate and long term goals. A pro-forma is also a financial statement but it is prepared based upon assumptions of specific events and transactions that will hopefully occur in the Future, so basically a projected estimate using historical data to form a hypothesis of A financial outcome. The importance of both the pro-forma and budget were huge. Knowing going into the simulation how much seed money was going to be issued and how much additional money was coming in future investments, gave me an idea of how aggressive or conservative I could be. I was able to to set with an initial idea of how much I could spend for each factor needed moving forward. I was able to understand how much to market, how much to hire and how much I could afford for each of these tasks, as well as how much was coming into pay for future marketing and hires. Without advertising there are no customers, without a good sales and service staff there are no sales, or an ability to take care of the customer. In the opening quarter of the company I had a 2 million dollar start-up fund. My upfront expenses were approximately $530,000. I also chose to invest in a 3 month CD about $880,000, I made sure in my first endeavor to keep money available and not to over indulge. I took similar approaches going into each additional quarter; thereafter I wouldreview what was spent and estimate what was coming in and at that point I would hire more employees, adjust and raise benefits and increase marketing. My sales force and marketing expenses doubled from quarter two to quarter three and rose another 49 percent from quarter three to quarter four. These two factors in my opinion are the biggest of a profitable company, as sales and marketing grow and increase your company will thrive. At the end of each quarter I would review the results in these areas and make assessments on how much additional advertising I needed based upon sales numbers of the individual computers Mercedes and the Traveler. Based upon production and the competition I would review to see if I was going to increase the sales force and the compensation plan. The overall outcome of both areas had my company in NWL as the top employers at 83 out of a maximum 84 Score; also in regards to marketing effectiveness in NWL my company had a 92 out of a 97 maximum Score thats how I used the budget and pro-forma to help NWL achieve its goals. B.2. To evaluate how I employed Just In Time or JIT and Lean Operations to improve operating efficiency in my manufacturing facility, again as part of moving forward I want to define these two strategies before I explain how I use them. A) Just In Time or JIT is a production strategies to improve a business return on investment ROI by reducing in-process inventory as well as the associated carrying cost. This is done by only receiving goods as they are needed in the overall process, this helps cut overall inventory costs. B) Lean Operations simply supplies a customer with exactly what the customer needs when and only when the customer wants it without waste with this constant improvement, the emphasis and focus is on understanding the customer. Both JIT and Lean Operations can help with the overall increase of return on investment or ROI. In regards to how my simulation for NWL worked with these strategies, I would say in NWL ran overly Lean to a fault. I ran my operation capacity at 65 and my fixed capacity at 75 which was the second lowest of my competitors on both accounts. This was a huge negative for my company since it cost me over 2100 in lost sales. This would have increased my sales by approximately 33 percent which would have lowered the overall production costs and increase profits. I finished number 2 in sales with thehighest average price of computer. With a 33 percent increase in sales had I run a better production operation I would have had a lager profitability for a already profitable simulation. I did not key into the right places when I reviewed the early production numbers which cost me when it came to changing Operating and Fixed Capacities. I was overly cautious and my end result was indicative of this and caused big loses for NWL. B.3. Work Cells vs Traditional Straight Line Production. A Work Cell is defined to be a arrangement of machines and personnel that focuses on making a single product or family related products. Traditional Straight Line Production Is the standard assembly line style of manufacturing. Work may start in one department until that phase is complete. Then the product moves onto the next department for the next phase and the next and so on. The major difference between the two is efficiency and cost differentials. In a work cell method there are a multitude of benefits, from a reduction in work area needed, speed of production completion and number of associates needed just to name a few. All of which are in line with the thought process of JIT and Lean Operations which in turn increases ROI (return on investment). Five distinct advantages in the work cell vs the assembly line (1)Tasks are grouped, therefore inspections can be immediate. (2)Fewer workers are needed because of cross training. (3)The workers can access more of the work area. (4)Work areas are more efficiently balanced. (5)Enhanced communication based upon the shape of the work cell. These advantages can help lead to fewer employees reaching higher production numbers. Which in the simulation could have led to smaller start-up companies making more cost efficient production goals happen along with how well a micro computer company could make a work cell arrangement payoff positively. B.4. Evaluation of decisions involving inventory management in the Marketplace Simulation Inventory is defined as raw materials, work-in-progress goods and completely finished goods that are considered to be the portion of the businesses assets that are ready or will be ready for sale. Inventory represents one of the most important assets that most companies possess, because the turnover of inventory represents one of the primary sources of revenue generation and subsequent earnings for the company. In the marketplace simulation NWL was not very successful at inventory management in the attempt to run Just-in-Time (JIT) and Lean Operations, I ended up with sold out product and a enormous loss in sales. The lost sales totaled 50 percent of the total sales, which meant there could have been an additional 33 percent positive sales increase if the inventory was managed properly. These were losses of 1000 Travelers units and 1103 Mercedes units, those totals losses of $3,312,730 in gross profit. That was based upon the final sales and not taking into account any production savings by the increased sales volume. That could have increased gross profit by a minimum of 47 percent, if I had it to do over again paying more attention to the inventories would have been a possible windfall. B.5. A continuous improvement program that could have been used to improve and achieve quality assurance goals could have been either Employee Empowerment or Bench-marking. Employee Empowerment involves employees in every step of the production process. Employees are on the front lines and know what is going on in every aspect and on all fronts. If employees find problems they can fix them or help fix them. Whom better in handling an issue then the ones most familiar with the process, if a shortcoming is found an experienced a periodic quality circle can address it. Its been proven that most quality issues are either material or the process, its not usually the employees performance. If a Bench-marking program were to be implemented, the first step would be to established what the benchmark would be. Examples of which are; Percentage of Defects, Cost per unit processing time, Lost sales due to Out-of-Stocks and Customer Satisfaction Rates. If these type of factors were used in my situation, I would have used either Lost sales due to Out-of-Stocks or Customer Satisfaction Rates. mainly because I would have found out possibly a better way of keeping product in stock which could have reduced lost sales as well as a negative customer satisfaction due to no product. The benchmark team can find out what and how benchmark partners were doing to achieve their sales goals by tracking and keeping product stock, whereas to assure customer satisfaction. Then we could analyze the data from the partners and take the appropriate steps to move beyond and keep the process continually improving. C. Sources Investopedia (2013) A Division of ValueClick â€Å"www.investopedia.com†

Changes to the National Curriculum

Changes to the National Curriculum Since the introduction of the National Curriculum in 1992, a number of changes have been made to its structure and implementation. Identify and explain these changes and assess the contribution of the National Curriculum in the effort to raise standards in Education. This essay will describe, identify and explain the changes that have occurred to the National Curriculum (NC) since its conception in 1992. It will also assess these changes and evaluate the benefits and difficulties that it has experienced since 1992. The Education Reform Act (ERA) came into effect in 1988, this enabled Kenneth Baker the Conservative Minister of Education to implement the roll-out of the National Curriculum in 1992 within primary / secondary education. However, prior to 1992 there had been no National Curriculum and previously teachers had worked out their own schemes of work that they deemed appropriate for their pupils. As a result of this the standard of education across the country varied considerably and the methods employed to teach were wide-ranging. With the implementation of the National Curriculum in 1992, responsibility was shifted away from teachers to centralised government over what was to be taught. The National Curriculum established a set-framework of learning to enable children to move freely between schools as they would be learning from the same framework. The National Curriculum ensured that schools taught a certain range of subjects, this consisted of ten subjects. The subjects were divided into two sub-categories (core and foundation). The three main core subjects were English, Maths and Science, and together with seven other foundation subjects (Art, Home Economics. Music, History, a Modern Foreign Language (only compulsory in secondary schools), Geography and Physical Education created the foundation of the National Curriculum. Compulsory National tests (SATS) were introduced at 7, 11 and 14 on core subjects. The results are published annually in league tables (along with GCSE/A levels and truancy statistics). Changes occurred to the National Curriculum from its inception. Rather than being embraced the National Curriculum was met with hostility from some teachers and most of the larger teachers unions. One of the main criticisms of the National Curriculum by teachers and teaching unions was that at first glance that it contained far too many subjects and was considered to be too rigid, compared to what was previously taught. This meant that it was difficult to teach the subject well as the students had to learn so many subjects, and they presumed that it would be very difficult for students. The National Curriculum was also criticized for being extremely Eurocentric, as it was primarily focused around European culture, giving those from ethnic backgrounds very little opportunity to learn about their roots. Certain sections of the public also argued that the government intentionally fashioned the National Curriculum to remove subjects which they as a political party are against for political reasons, such as sociology, politics, and environmental sciences (they were never contained in the National Curriculum). However, a benefit to the National Curriculum was that teachers now had to educate students in a range of subjects. This gave children / students a better start for the skills they would need for later in life. It was also disputed that the national Curriculum helped to reduce the division of girls and boys subjects, as both sexes were taught the same subjects. This helped to reduce the stereotyping of gender. In 1993, teachers decided to boycott the national curriculum testing arrangements (SATS) after complaining about the workload. The Secretary of State for Education, in a move in the right direction asked Sir Ron Dearing, who was the current Chairman of the School Curriculum and Assessment AuthorityHYPERLINK http://www.bookrags.com/tandf/school-curriculum-and-assessment-tf#p2000a9f68830215001 (SCAA), to review the national curriculum. Dearing made an Interim Report in 1993 and a Final Report in 1994 (The Dearing Report) after a period of consultation with teachers and the teachers unions. In his report his recommended on slimming down the curriculum, and improving its administration. He also recommended that the slimmed down national curriculum should not be altered for five years and that national tests should be simplified without sacrificing validity or reliability. The revised curriculum was implemented from August 1995. The 1992, Ofsted (The Office for Standards in Education) formed as part of the major overhaul and centralisation of the school system begun by the Education Reform Act 1988, which introduced the National Curriculum, extensive testing in schools and the publication of league tables. Ofsted inspections were carried out on school every 6 years. This change was introduced as it was believed standards needed to be raised in schools. Many people thought Ofsted inspections were a good idea, if schools were failing, it was noticed and measures were put in place in order to improve these schools. However, Ofsted were also often seen to be too strict on schools, making it difficult for schools to pass inspection highly. Also, it was felt that many teachers and schools would improve their teaching standards while they were being inspected. Some schools would also send some of their worst behaved students on school trips for the inspections. This defeated the object of Ofsted inspections as it wasnt the normal teaching standards that were being tested. Recent inspections by Ofsted have revealed that although a good proportion of schools had improved since they were last checked many were stilling failing. Figures released by Ofsted in 2009 show that 11% of schools checked since last September were rated outstanding, while 9% were not up to scratch. [Angela Harrison, BBC] In the year 2006-07, 14% of those checked were outstanding and 6% were inadequate. [Angela Harrison, BBC] In 1997, the incoming The New Labour Government came into power in the UK. They Introduced the National Literacy Strategy to all Primary Schools in England from September 1998 after setting targets for pupils at Key Stage 2 in English (80%), Mathematics (75), but not in Science. Previously a pilot project had been tested during 1996, which involved schools in 14 Local Education Authorities. The strategy was planned for teachers to teach a daily Literacy Hour, which followed a pattern of 30 minutes whole class teaching, then group work and concluding with a plenary session. A number of documents have been published by the Department for Education and Employment (DfEE) to help teachers raise standards in literacy at the time. The National Literacy Strategy framework endeavoured to improve standards for all primary aged pupils. The strategys purpose was to make sure that all pupils were receiving on a daily basis dedicated one hour of literacy. The end result would give pupils the opportunity to develop skills in reading, grammar, spelling, and oral work and help raise standards in teaching and learning. In the following year of September 1999 The National Numeracy Strategy framework was introduced and like the literacy strategy, aimed at raising standards for all primary pupils. Similar to the National Literacy Strategy it prescribed a one hour daily mathematics lesson for all pupils. The Five Year Review in 2000 set out the main aims and purposes of the National Curriculum for the first time. The four main purposes of the National Curriculum are: To establish an entitlement. To establish standards. To promote continuity and coherence. To promote public understanding. The National Curriculum has been put into place in the hope that children will achieve and will have an entitlement to learning irrespective of their background, be it race, gender, cultural or otherwise. It also makes expectations for childrens attainment explicit for all concerned and sets out national standards for performance. These standards can then be used for target setting, measuring progress and monitoring progression. The Foundation Stage was introduced by the Labour government in 2000, to provide guidance for settings which provide care and education to pre-school children (aged 3 to 5). It was named the Foundation Stage because it lays the foundations for childrens later learning. [Neaum and Tallack, 2002]. It evolved from the Rumbold Report of 1990, which investigated the educational provision for the under 5s, and found that there was a patchy, unplanned curriculum which was unsatisfactory. In 2004 a review was carried out of Key Stage 4, from this review the introduction of Entitlement subjects. The Curriculum Entitlement Framework provides pupils with access to a wider range of learning opportunities suited to their needs, aptitudes and interests, irrespective of where they live or the school they attend. In 2007 the government abolished formal written Key Stage 1 SATS and replaced them with teacher recorded assessments. The Key Stage 1 assessments are very low key and completed by the pupils teacher over a period of a few weeks so they will be hardly aware that an assessment is taking place. In 2008 a review of Secondary National Curriculum resulted in new Key Stage 3 and 4 Curriculum which was introduced in 2009. This updated part of the curriculum now offers Diplomas and other alternatives to current GCSE and A-level examinations. In 2009 the then current Labour government announces that Key Stage 3 Sats examinations are to be abolished and that Sir Jim Rose will be conducting a full review of the Primary National Curriculum. The findings of the report will be implemented from September 2011. In May 2010 a general election was held and New Conservative / Liberal Democrat government came to power under David Cameron and Nick Clegg. The future changes to the new primary national curriculum which were put forward by Sir Jim Rose to be implemented from September 2011 have been shelved, the government stating that it does not intend to proceed with the new primary curriculum. Instead they are committed to giving schools more freedom from unnecessary prescription and bureaucracy. They have always made clear their intention to make changes to the National Curriculum that will ensure a relentless focus on the basics and give teachers more flexibility than the proposed new primary curriculum offered. The National Curriculum has undergone considerable change and development over the past twenty years and is still being altered and adjusted at the present day. Controversy still exists as to the approach education should adopt for those over the age of 14 testing is thought to be heavily based on recall of knowledge encouraging a lack of skill development activities. Many of the original subjects that were mandatory no longer are, as it was felt the curriculum was too full. In my opinion, since the introduction of the National Curriculum, I believe that it was the keystone to greatly improving the standards of education that children receive in todays society. This is because before the standard of education students received was highly based on class status and was typically biased towards the middle / upper class families, another factor was your locality in the country. Teachers also taught a range of subjects that they wished to teach as there were no set subjects so what you could be taught varied across the country. This led to many students leaving school with limited knowledge. With the introduction of the Literacy and Numeracy hours Sats results have increased again of the subsequent years but again now have slowed to a halt. As seen in the table below. But on the flip side having felt that on the whole the National Curriculum is effective it is also somewhat flawed. Children are taught to the test at a detriment to other subjects, and so they are missing out on a broad and balanced curriculum. Schools and teaching staff will also admit that they are being forced to teach to the test; cutting out subjects such as history, geography and art to inflate their position on national league tables or else look as if they are failing. The national tests also distort childrens education as they are being offered a restricted timetable as teachers are forced to focus on the core subjects. In a number of schools an emphasis on tests in English, Mathematics and Science limits the range of work in these subjects in particular year groups, as well as more broadly across the curriculum in some primary schools. Having said this, the positive points outweighed the negative greatly as it was the start towards the National Curriculum that we currently have today.

Informed Consent Essay -- Medical Care

Informed consent is the basis for all legal and moral aspects of a patient’s autonomy. Implied consent is when you and your physician interact in which the consent is assumed, such as in a physical exam by your doctor. Written consent is a more extensive form in which it mostly applies when there is testing or experiments involved over a period of time. The long process is making sure the patient properly understands the risk and benefits that could possible happen during and after the treatment. As a physician, he must respect the patient’s autonomy. For a patient to be an autonomous agent, he must have legitimate moral values. The patient has all the rights to his medical health and conditions that arise. When considering informed consent, the patient must be aware and should be able to give a voluntary consent for the treatment and testing without being coerced, even if coercion is very little. Being coerced into giving consent is not voluntary because other s people’s opinions account for part of his decision. Prisoners and the poor population are two areas where coercion is found the most when giving consent. Terminally ill patients also give consent in hope of recovering from their illness. Although the possibilities are slim of having a successful recovery, they proceed with the research with the expectation of having a positive outcome. Although the physician provides adequate information to his patient, how can he ensure that his patient properly knows everything and is capable of making the decision? Prisoners and the poor population are simply two groups that are easily coerced into giving consent to medical research. Although prisoners give consent, I don’t believe many are voluntarily giving consent, but... ...on from your patient that could possible alter his decision. The patient should have rights to know all information and statistics about the doctor and the success rate of all treatment options revealed. The information, in which, the doctor reveals or does not reveal fall under the category of reasonable clinician standard. Reasonable clinician standard is inconsistent with informed consent because the focus is on the physician rather than the patient’s best interest. Works Cited Davis, John K. "Precedent Autonomy and Subsequent Consent." Ethical Theory and Moral Practice 40.3 (2004): 267-91. Gert, Heather. "Avoiding Surprises: A Model for Informing Patients." The Hastings Center Reports 32.5 (2002): 23-32. Nelson, Robert, and Jon Merz. "Voluntariness of Consent for Research: An Empirical and Conceptual Review." Medical Care 40.9 (2002): 69-80.

Alcohol vs Marijuana

Alcohol and marijuana are two drugs commonly used and abused in the United States. Alcohol is the number one abused drug, while marijuana is number one among illegal drugs. While alcohol remains legal, and marijuana illegal, this does not necessarily mean that alcohol is better for you. There have been many arguments where people suggest that marijuana should be legal because alcohol is more deadly. On the other hand, there are alcoholics who would tell a pothead that smoking weed is bad for you. Both substances are very bad for your health and should not be heavily used by anyone but we do need to be a little more piteous to the people that do drugs because you don’t know what they go through in life . Although, Marijuana has such a bad reputation Marijuana is one of the most common drug today and its also arrant. But what exactly is marijuana? Marijuana is a green, brown, or gray mixture of dried, shredded leaves, stems, seed, and flowers of the hemp plants. There are a lot of names for this drug and they are: pot, herb, weed, grass, boom, mary jane, gangster, or chronic. Marijuana has been around for many years and has been thought to be illegal and harmful. But marijuana has been used for medical reasons, including: medicine, hemp rope, crude cloth and enjoyment. Why do young people use marijuana? There are many reasons why they do that and most young people smoke marijuana because their friends or brothers and sisters use marijuana and pressure them to try it. others may think its cool to use marijuana because they hear songs about it and see it on TV and in movies. Some teens may feel they need marijuana and other drugs to help them escape from their problems at home, at school, or with friends. Alcohol is a drug that is classified as a central nervous system depressant. There are three forms of alcohol, beer, wine and distilled spirits. Alcohol is one of the most commonly used drugs in the United States and has more adverse effects that most other drugs combined. There are many aspects to consider when thinking about alcohol as a drug. There are many myths surrounding alcohol, including who uses it, what its effects are on users, social and sexual situations and the amounts people drink. The vast majority of the American population uses alcohol and in many various ways and this also causes different effects. Alcohol is also has a great causation in crimes committed by users, social, medical, and educational problems as a result of use as well. Marijuana and alcohol are similar in many ways because weed and alcohols seems to satisfy most teenagers in today’s world. Some of there similar effects are that they both make you very hungry and sleepy and they both make you escape from reality. When I say they both make you escape from reality I mean that most people drink in smoke because they are going through something and they just don’t want to think about it anymore and that’s how they escape from reality. If they were to get rid of marijuana and alcohol I think that would be very formidable. As you can see marijuana and alcohol are the most common drugs used in today’s society but does that make it right for everyone to do them? Should alcohol be illegal since marijuana is illegal or should they both be legal? Those are some of the questions you have to ask yourself because just because your friends are drinking and smoking doesn’t mean you have to drink and smoke also, jus be above the influence!

Satellites in space

Jeremy Curtis is an engineer and business development manager for space science at the Rutherford Appleton laboratory (RAL) in Oxfordshire. His job includes on the joint European telescope for X-ray astronomy (JET-X), due to have been launched in 1999 on the Russian Spectrum-X spacecraft. He says â€Å"I trained as a mechanical engineer, but I find space engineering exciting because I have to work with all kinds of experts such as astronomers, physicists, designers, programmers and technicians working around the world†. He was sponsored by RAL during his university degree and then spent several years on designs for a large proton synchrotron (a machine for accelerating protons to very high energies) before moving over to space instrument design. In the following passage he describes some of the aspects of space engineering. Why satellites? Getting spacecraft into orbit is a very expensive activity with typical launch costs generally measures in tens of thousands per kilogram. So what makes it worth the bother? There are three key reasons. First, a satellite is a good vantage point for studying the earth's surface and atmosphere – just think how many aircrafts would be needed to photograph the whole of the earth, or how many ships to monitor the temperature of the oceans. Second, if we want to study most of the radiation coming for distant parts of the universe we have to get above the atmosphere. The earth's atmosphere absorbs almost everything that tries to go through it – from X-rays to ultraviolet and from infrared to millimetre waves. Only visible light and radio waves can get through it. In fact, even visible light suffers – convection in the earth's atmosphere makes stars seem to jump about or twinkle, blurring telescope images, so a telescope in space produces sharper images than possible from earth. Finally, and not least, a communications satellite can beam TV pictures across the globe and link telephone users from different continents. The problem with space Once you've got through the huge trouble of expense of launching your satellite, a new set of problems confront you in space. First, a typical spacecraft may need several kilowatts of power – but where do you plug in? The only convenient renewable source of power is the sun, so most spacecrafts are equipped with panels of solar cells. You can see these on the Infrared space observatory (ISO). Unlike earth there is no worry about what to do on cloudy days, but batteries are still needed for periods when the satellite is in the earth's shadow (usually up to an hour or two per orbit) and the satellite has to be continually steered to keep the panels pointing at the sun. So now we have our spacecraft floating in orbit and pointing to face the sun all the time. Although the solar cells provide partial shade from sunlight the surface still starts to heat up, and with no air to convect the heat away the temperature can rise dramatically. To add to the difficulties, the other side of the spacecraft faces cold space (at about 3k or -270à ¯Ã‚ ¿Ã‚ ½C) and so begins to cool down, unchecked; this would distort the structure, wreck the electronics and decompose the materials that make up the spacecraft. So most surfaces of the spacecraft are covered in â€Å"space blanket† – multilayer insulation made of metallised plastic which reflects the radiation away and insulates the spacecraft. This is crinkly shiny material. 1.2 Studying with satellites The UoSAT satellites are very small, relatively low-cost, spacecraft whose purpose is to test and evaluate new systems and space technology and to enable students and amateur scientists to study the near-earth environment. They are designed and built by the university of Surrey spacecraft engineering research unit. UoSAT, also known as Oscar 11 has sensors to record the local magnetic field, providing information about solar and geomagnetic disturbances and there affects on radio communications at various frequencies. Instruments on board also measure some 60 items relating to the satellites operation. These include; the temperature of its faces, its batteries and other electronic devices; the current provided by its solar arrays; and the battery voltages. It can also receive store and transmit messages to simple radio receivers anywhere in the world. UoSAT's orbit takes it over both poles at a height of about 650km above the earth's surface, and the spinning of the earth allows it to receive data about six times a day. Each UoSAT spacecraft is designed to last about 7 years. Even small spacecrafts such as these need electricity to run all onboard systems, form the computer that controls it all, to the radio transmitters and receivers that send and receive all data to and from ground stations on the earths surface. UoSAT's are small, each with a mass of typically 50kg and about 0.5m across. For comparison, JET-X is about 540kg in mass and about 4.5m long. Communications satellites are larger still, with masses of typically 2 to 5 tonnes. At the top en of the scale is the proposed International Space Station (ISS) – a co-operative venture between 13 nations, including the UK. Construction and testing started in1995 and completion is due in 2002. The completed station will have a mass of about 470 tonnes, measure 110m from tip to tip of its solar arrays, and have pressured living and working space for its crew of six almost equal to the passenger space on two 747 jet airliners. It will have a demand of about 110kw. 1.3 Spacecraft power systems Schematic diagram of a spacecraft power system The below figure shows three main elements in a spacecraft power system. The primary source involves the use of fuel to produce electrical power. Primary sources include fuel cells in which a chemical reaction between hydrogen and oxygen produces electricity (with drinking water as a useful by-product), and radioisotope thermoelectric generators (RTG's) in which a radioactive decay process produces heating in a thermoelectric module that generates electricity. In spacecraft, the most common primary source s the photovoltaic cell, powered by solar radiation; here the initial fuel is protons in the sun, which undergo nuclear fusion. The secondary source is the energy storage system – usually a set of batteries. Sometimes regenerative fuel cells are used in which power from solar arrays electrolyses water to produce hydrogen and oxygen gases during the â€Å"charge† cycle, followed by hydrogen and oxygen recombining to make water during the â€Å"discharge† cycle. n electronic power control and distribution unit controls and adjusts the voltage and current inputs and outputs, often using primary and secondary sources together to boost the overall output power. There are other systems available and these are shown in figure 8 in the textbook, on page 69. Here are some listed: * Chemically fuelled turbines and reciprocating engines. * Chemical turbines and batteries. * Batteries. * Cryogenic hydrogen/oxygen expansion engines. * Cryogenic engines and fuel cells. * Fuel cells. * Nuclear dynamic systems. * Solar and nuclear dynamic systems. * Photovoltaic and radioisotope thermoelectric systems. A useful link to research this further is http://spacelink.msfc.nasa.gov/ Question 1, Page 70 Using figure 8 on page 69, decide which would be the most suitable power source(s) for a spacecraft needing; (a) 1kw power output for just one week. Cryogenic engines and fuel cells. (b) 10kw for 10 years. Solar and nuclear dynamic systems. The most common primary source of energy used in satellites is the photovoltaic cell or solar cell. Hundreds of thousands of such cells are connected together to make up solar arrays. UoSAT 2 and the ISS have many arrays of solar arrays attached to them. Solar cells have one important characteristic; they only generate electricity when illuminated. Orbiting satellites undergo between 90 and 5500 eclipses, moving into the shadow of the earth, each year. The former is typical of a geostationary telecommunications satellite, the latter of a satellite is in a low orbit like UoSAT 2. The ISS will have sixteen thirty minute periods of shadow each day. The secondary power supply is therefore vital, because during eclipse electrical power has to be supplied by batteries. There are also occasions when batteries are needed to provide power in addition to that of the solar panels. The spacecraft's solar panels are used to recharge its batteries when it emerges into sunlight. To do this they must provide a high enough voltage – higher than the batteries own voltage. (A charger for a 12v car battery provides about 30v.) The power system must therefore be carefully designed to ensure that the solar panels can charge the batteries and that the batteries can operate the electrical equipment on-board. So what voltage does a solar cell provide? How does this voltage vary with the brightness of the light? How can we connect up solar cells in order to charge batteries and operate equipment? These are questions I will explore in part two of this unit.

Martin Luther and John Calvin in the Reformation essays

Martin Luther and John Calvin in the Reformation essays The Lutheran and Calvinist Reformations are very similar in principle. Martin Luther and John Calvin hold that not mere abuses of the Roman Catholic Church need correcting, but that the Catholic Church itself is wrong in principle. I will discuss the platforms from which religious revolutionaries Luther and Calvin stand in church reform as well as the tendency of women to agree with the reforms during 16th-century European religion. Luther's cause for reformation comes from the unnatural paranoia that he is eternally damned because he has problems convincing himself that his spirit is pure enough for heaven. His internal distress rages within him about the omnipotence of God, his own insignificant existence in comparison, and his apprehensiveness of the devil. His personal problems do not yield to the existing manners of assuring oneself that he is headed for heavens such as sacraments, alms, prayer attendance at Mass, and assorted "good works." Luther solves this problem, however, b y believing that good works are the consequence and external evidence of inner grace, but in no way the cause of this grace. He feels that if one has faith in themselves, the religion, and God, then good works will manifest themselves because of it. This is Luther's doctrine of justification by faith. John Calvin's religiousness is a result of acquiring a fresh insight into the meaning of Christianity, also known as a conversion experience, whereby he joined forces with the religious revolutionaries of whom the best known was then Luther. His book, Institutes of the Christian Religion, appeals to human reason itself in that if one is dissatisfied with the Roman church, they can find an idea that would most appropriately fit their beliefs or the situation they are in. Placing much of the textual emphasis on the concept of predestination, Hans J. Hillerbrand says about the Institutes, "Calvin believed that it was a biblical doctrine and he went to consider...

How to Make Playdough 6 Easy DIY Recipes

How to Make Playdough 6 Easy DIY Recipes SAT / ACT Prep Online Guides and Tips Most of us have played with playdough at some point. Brand name Play-Doh, it's a staple of most childhoods. But what actually is playdough and how is it made? We'll discuss what exactly playdough is and offer some of our favorite recipes and tips on how to make natural DIY playdough right at home. What Is Playdough? Playdough is one of those familiar substances that immediately sparks feelings of nostalgia. From it's soft, pliable texture to its distinctive smell, we all think we know playdough. But what exactly is it? In short, Play-Doh is a modeling compound made primarily from flour, water, salt, borax and mineral oil. Natural recipes have cream of tartar, a white crystalline compound found in baking powder, and can be made with a variety of oils. Play-Doh is soft and malleable, and can be reused as long as it's stored properly. I'm sure a lot of us remember the disappointment we faced when we came back to our awesome Play-Doh creations to find them dried out and crusty. Proper storage is key with both store bought and homemade playdough. Where Did Play-Doh Come From? Play-Doh has come a long way from its origins as a cleaning product, and was even inducted into the National Toy Hall of Fame in 1998. Play-Doh was originally created as a non-toxic, non-staining putty to remove coal stains from wallpaper by Noah and Cleo McVicker of the soap manufacturing company, Kutol Products. After World War II, the demand for coal-removing putties essentially disappeared. The country turned to natural gas for energy instead of coal, and vinyl wallpaper meant that even when coal was used, it rarely stained. With its original use obsolete, the makers looked for a new way to market the product in the mid 1950's. Schoolteacher Kay Zufall took the putty to her classroom, and Play-Doh as we know it was born. The creators tweaked the formula, and Zufall named the iconic toy "Play-Doh." The product re-launched in 1956, with a marketing campaign that consisted of TV spots and in-store demonstrations in retail giants like Macy's. By 1958, the company sold $3 million worth of Play-Doh. Play-Doh is currently owned and manufactured by Hasbro. Homemade Playdough Recipes While we love traditional Play-Doh, DIY playdough can be just as fun as playing with it! Keep in mind that homemade playdoughs won't last as long as store-bought Play-Doh, and all playdough should always be put back in a sealed container when not in use. Most natural recipes contain flour and cream of tartar. We put together a list of recipes with those ingredients, as well as ones without. Remember, store-bought Play-Doh has flour and is not allergy-safe for those allergic to wheat products. Flour-free homemade playdough is a great alternative. Check out some of our favorite recipes! Playdough Recipes with Flour and Cream of Tartar If you're looking to make an edible playdough with easy to find ingredients, check out these two recipes. What You'll Need: Flour Water Cream of Tartar Vegetable Oil Food Coloring The Best Homemade Playdough Recipe from Tinkerlab Why We Love It: The link above shows the full recipe, and also has a link to a great no-cook playdough recipe in the post. This recipe makes a soft, long lasting playdough and is super easy to follow. A Simple All-Natural Homemade Playdough Recipe from DIY Natural Why We Love It: This recipe is all-natural, and can be made with or without cream of tartar. It's one of the more inexpensive recipes, and should last for several months with proper storage. Flour-FreePlaydough Recipes For playdough with no flour, try one of these easy recipes. What You'll Need Cornstarch Baking Soda Water Oil Food Coloring Allergy-Free Play Dough Recipes from the American Academy of Allergy Asthma and Immunology Why We Love It: Since wheat allergies are a growing issue amongst kids and adults, the American Academy of Asthma and Immunology put together these fun and helpful recipes for playdough that is both flour-free and edible! How to Make Playdough Without Flour so You Can Avoid Any All Playtime Risks from Romper Why We Love It: This Romper post offers a few recipes for flour-free kids, including a super creative one on how to turn Peeps into playdough. They're fun and creative and allergy-safe. Cream of Tartar-Free Recipes These recipes for how to make playdough are the easiest around, requiring no specialty ingredients and little to no cooking. What You'll Need Flour Salt Water Oil Food coloring How to Make Natural Play Dough Without Cream of Tartar from livesimply Why We Love It: Not only is this recipe cream of tartar-free, but it is definitely one of the quickest recipes on our list, and can be made with items you probably already have at home. It's also (technically) edible, so safe for curious kids. How To Make Playdough Recipe Without Cream of Tartar from Stay at Home Educator Why We Love It: This recipe is no cook, which means that you get to dive right in and mix it up with your hands. It's soothing to make and fun to play with when finished! 6 Tips for Making Great Playdough Whichever recipe you choose- or maybe you'll try them all- making playdough is a blast. Here are some tips to make sure you get the most out of your homemade playdough. Use gel food coloring. It'll help the playdough stay stain-free throughout continued use. Make sure to always store your playdough in an airtight container. You can usually substitute other flours, like almond and coconut, to make wheat-free playdough, if you find that a recipe with flour works best for you but still need it to be wheat-free. Playdough should be cheap and easy to make (which is part of the fun!) so don't get caught up in complicated recipes or expensive ingredients. When picking a recipe, make sure to check how much playdough it makes. You may have to double or triple the recipe to have enough playdough for multiple kids or more than one color. Most recipes allow you to mix in scents too! Playdough is all about having fun, and making it can be just as exciting as playing with it. It's a great rainy day activity for kids, or fun way for adults to make their own scented stress ball. Unlike playdough itself, making it and playing with it never gets old. What's Next? Love making playdough? It's time for slime! Check out our favorite slime recipes. Educational activities should be fun, too. Luckily, we have 37 kid-friendly science experiments to choose from, and ideas for pipe-cleaner crafts. And if you're headed outside, learn about the types of clouds!

Antiquated Nemesis

An in-depth study of the novel The Rebel by Albert Camus. This paper examines Albert Camus novel The Rebel. The paper discusses the philosophical concepts that are present in Camus writing and supports these ideas with other philosophers writing, such as Thomas Paine and Nietzsche. This paper is well-researched and written at a high level by bringing together philosophy and literature. Table of Contents I. A Child Prometheus: The Irrelevancy of Antiquity II. The Post-Apocalyptic Reflecting God III. The Monkey, the Man, Then the Gun: A Perusal of Modern Philosophy IV. The Meridian: The Atom of Eden The Rebel, by Albert Camus, is a distinctly modern book. There is very little written here that would have been defensive, or even coherent, in the light of the world as it was just 200 years ago. This is a book illuminated by the informed by the libraries of Nuremberg and illuminated by the fires of St. Petersburg and Hiroshima. It takes most of its subject matter from the intelligent and passionate perusal and perusal of the greatest works of romanticism, nihilism, and revolution in philosophy, art, and history. It seeks to comprehend and encompass physical and metaphysical history, yet with the entire goal of transcending it. Hence there is no set of teachings presented, no artwork or philosophy portrayed, which is not taken with a lovingly ironic grain of salt, approached not only with awe but also an expression of trembling hesitation. This transcendent discrimination is applied as surely and gently to Nietzsche and the Bible, and even extends its light to the classical works of which Camus is obviously so fond.

Case study Example | Topics and Well Written Essays - 250 words - 31

Case Study Example The answer to all of these questions is in fact quite simple. It is the respective company’s attitudes towards the employs that work for them that help to define the way the company is viewed in the marketplace and has certainly heavily contributed to the runaway success that they have been able to earn. All of these companies websites make it very clear on their careers panel that the very heart and soul of their business model rests on the thousands of employees that contribute to the larger enterprise. Far more than lip service, the success of the company combined with the marginally higher level of pay that they give to their employees as compared to their competitors help to make each of these firms into the success story that they engender today. Sadly, these cultural aspects of employment do not always correspond to the remainder of the marketplace. I distinctly recall working for more than 1 retail store that treated their employees as a disposable good. In this way, the loyalty of the employees was severely diminished and the moral that was necessary to implement many store policies was all but

Friction Lab Report Example | Topics and Well Written Essays - 1000 words - 2

Friction - Lab Report Example From the experiment, it is clear that the static friction force for block with one weight and block for two weight is higher than the kinetic friction force for both masses. This is to enable the object move at a constant velocity. The static friction force for block with one weight and two weight were 6.254  ± 0.7658 N and 3.773  ± 0.4060 N respectively. While the kinetic friction for the same masses was 2.472  ± 0.1193 N and 1.361 ± 0.09464 N. respectively. On the other hand, the co-efficient of static friction for block with one weight and two weight was 0.6134  ±0.20297 and 0.5667 ± 0.1224 respectively. While, co-efficient of kinetic friction for the same masses were 0.22127 ± 0.1224 and 0.22400  ± 0.019076. Both the coefficient of static and kinetic friction was consistent with the values obtained by other groups. These result shows that the coefficient of static friction reduces as more weight is added to the object. The same scenario is also witnessed with the coefficient of kinetic friction. However, for a clear relationship to be obtained between the co-efficient of both static and kinetic friction more weights needs to be added on the object so as to obtain a good relationship. The obtained results showed that 70 % of the measurement lied in the (average  ± one std. deviation). While, 97.5 % of the friction force lied in the (average  ± two std. deviation). Even though, the percentages of the measurements that lie (average  ± one std. deviation) and (average  ± two std. deviation) are slightly higher than 68 % and 95 % respectively. These results are can be said to be normally

Best Practices in the Workplace Communication Essay

Best Practices in the Workplace Communication - Essay Example   The use of effective communication can also aid in causing one to be able to successfully communicate the more difficult or negative messages without tending to destroy the existing trust or create any form of conflict. Of note is that effective communication essentially combines a set of several skills seen to variously include attentive listening, the non-verbal communication accompanying a message, the innate ability for one to be able to successfully manage stress at the particular moment of receipt, sending or processing of the information and the general capacity for one to be able to effectively recognize and understand not only one’s own projected emotions, but also those that happen to be affecting or be projected by the person with whom one is communicating with. While all these skills are seen to be of great importance in aiding us in our ability to better understanding of a given situation or person, building up good levels of respect and trust and successfully create an enabling environment where the various generated creative ideas, affection, caring and problem solving can be able to flourish successfully, it is important to note that good listening skills can be perceived to perhaps be the greatest skill that one should ensure that they cultivate. According to West and Turner (2010), listening has variously been referred to as being a twenty-first century skill primarily due to the fact that listening is now perceived to have greater importance as compared to the degree of importance attributed to it in the past. Of note is that the various new technologies and modern changes in the manner in which business practices are conducted has served to greatly change the person.

Intro to law Essay Example | Topics and Well Written Essays - 250 words

Intro to law - Essay Example platform when two men ran in to catch the train the second man carried luggage and appeared to be falling when the train employees or guards who were standing by moved in to help him by pushing him into the train. In the course of the entry, the luggage of the second man fell down (it had fireworks), so it exploded hitting the tracks (Prosser, 1953). The impact on the tracks initiated the scales on the other end of the train to fall thereby injuring the plaintiff Mrs. Helen Palsgraf. The plaintiff sued the railroad claiming she was injured due to the negligence of the employees of the railroad company. Judgment: the bench by way of majority dismissed the application of the plaintiff and instead arguing that the actions of the accused employee were too indirectly linked to the injury caused to the plaintiff. In principle, there was no way he could have known what the passenger and owner of the luggage had carried. Thus, the case was dismissed with

Crime and Punishment and ways to make our prison system better Research Paper - 1

Crime and Punishment and ways to make our prison system better - Research Paper Example scourages the use of â€Å"probation and parole† as a result of which the offenders are being punished with longer prison terms with rare chances of â€Å"being released on parole† (9). Thus, in the present day, incarceration rates have been skyrocketing as a consequence of which there has been prison overcrowding across the US. Evidence further suggests that in 2008 alone, corrections have cost the exchequer a spending of â€Å"nearly $75 billion† across federal, state and local government facilities (10). Thus, it becomes evident that the heavy rate of incarcerations remains a hefty onus on the country’s financial resources. This high rate of incarceration can be perceived as a consequence of lack of education and the prevalence of poverty, which is considerably high in African American ethnic group, and the resultant emergence of a new racism. The Policy Information Report by the Educational Testing Service finds that the rate of incarceration of black youths, especially those who dropped out from school, has increased to such an extent as to â€Å"jeopardize the achievement of broader social justice goals† (Coley and Barton 3). This indicates that there is a gap in the educational opportunities of the Black youth as compared to the White people, which entails a greater number of incarcerations of the youngsters from black ethnical background. Research evidence further suggests that â€Å"illiteracy† and the lack of numerical skills are quite high in prisoners and a â€Å"half of all prisoners† does not possess any education at all (Crowded Out? The Impact of Prison Overcrowding on Rehabilitation 10). In the modern day, the job market has become highly competitive and business organizations have a wide variety of choices of workforce. Thus, people who do not possess adequate educational qualification and professional skills remain unemployed. This situation compels them to look for alternative sources of income and they embark on criminal activities for earning

Best Practices in the Workplace Communication Essay

Best Practices in the Workplace Communication - Essay Example   The use of effective communication can also aid in causing one to be able to successfully communicate the more difficult or negative messages without tending to destroy the existing trust or create any form of conflict. Of note is that effective communication essentially combines a set of several skills seen to variously include attentive listening, the non-verbal communication accompanying a message, the innate ability for one to be able to successfully manage stress at the particular moment of receipt, sending or processing of the information and the general capacity for one to be able to effectively recognize and understand not only one’s own projected emotions, but also those that happen to be affecting or be projected by the person with whom one is communicating with. While all these skills are seen to be of great importance in aiding us in our ability to better understanding of a given situation or person, building up good levels of respect and trust and successfully create an enabling environment where the various generated creative ideas, affection, caring and problem solving can be able to flourish successfully, it is important to note that good listening skills can be perceived to perhaps be the greatest skill that one should ensure that they cultivate. According to West and Turner (2010), listening has variously been referred to as being a twenty-first century skill primarily due to the fact that listening is now perceived to have greater importance as compared to the degree of importance attributed to it in the past. Of note is that the various new technologies and modern changes in the manner in which business practices are conducted has served to greatly change the person.

Crime and Punishment and ways to make our prison system better Research Paper - 1

Crime and Punishment and ways to make our prison system better - Research Paper Example scourages the use of â€Å"probation and parole† as a result of which the offenders are being punished with longer prison terms with rare chances of â€Å"being released on parole† (9). Thus, in the present day, incarceration rates have been skyrocketing as a consequence of which there has been prison overcrowding across the US. Evidence further suggests that in 2008 alone, corrections have cost the exchequer a spending of â€Å"nearly $75 billion† across federal, state and local government facilities (10). Thus, it becomes evident that the heavy rate of incarcerations remains a hefty onus on the country’s financial resources. This high rate of incarceration can be perceived as a consequence of lack of education and the prevalence of poverty, which is considerably high in African American ethnic group, and the resultant emergence of a new racism. The Policy Information Report by the Educational Testing Service finds that the rate of incarceration of black youths, especially those who dropped out from school, has increased to such an extent as to â€Å"jeopardize the achievement of broader social justice goals† (Coley and Barton 3). This indicates that there is a gap in the educational opportunities of the Black youth as compared to the White people, which entails a greater number of incarcerations of the youngsters from black ethnical background. Research evidence further suggests that â€Å"illiteracy† and the lack of numerical skills are quite high in prisoners and a â€Å"half of all prisoners† does not possess any education at all (Crowded Out? The Impact of Prison Overcrowding on Rehabilitation 10). In the modern day, the job market has become highly competitive and business organizations have a wide variety of choices of workforce. Thus, people who do not possess adequate educational qualification and professional skills remain unemployed. This situation compels them to look for alternative sources of income and they embark on criminal activities for earning

Knowledge Is Virtue Essay Example for Free

Knowledge Is Virtue Essay We define knowledge as the state or fact of knowing, familiarity, awareness or understanding, gained through experience or study and virtue as the moral excellence and righteousness. All of us have knowledge but not all the knowledge we have is the same, same with virtue. All of us have virtue but not all is practicing it. All of us have knowledge because it is a gift from God that we can keep and share to others. Through knowledge, one is also given the knowledge of understanding one’s self and what surrounds him. One can be taught about life through knowledge. Having knowledge is also having the ability to know what is right and what is wrong. With knowledge we can also do change or improvements. For instance, the knowledge of sickness, the more we know about our sickness, the more we know that it can be cured and by that, life our life is improved. We can make improvements through knowledge physically and mentally. We can identify problems and find solutions because of knowledge, but these problems is not caused by knowledge itself but from the individuals’ use of knowledge. By having simple knowledge about these problems, it already creates vision of solutions. Knowledge is a virtue that we should know what is good for us. Virtue is something that is good or something that is right. If we have done something that is not right, for example, if the knowledge of power is used improperly, it is not because of the mere knowledge already. It is because of the emotions that caused him to do that. If that’s the case, he doesn’t possess virtue. Knowledge is like the other virtues that we should keep and be reminded of always. We should use it not to seek advantage over others but to share it and make them a better individual. Through knowledge, we know how to understand and we know how to act right. We just have to use knowledge justly so we will know about virtue. Thus, knowledge is the creation of virtue. Knowledge is virtue.

Consumerism and Culture: Designing Brands

Consumerism and Culture: Designing Brands 1. Introduction Shopping is timeless and is part of our everyday life. It is a necessity and shopping can bring joy and pleasure. Although the economic crisis is increasing, people from all over the world will always go shopping. It is a basic/common and fun thing to do and it brings enjoyment and entertainment. Consumerism is used to describe the tendency of people identifying strongly with products or services they consume, especially those with commercial brand names and perceived status symbolism appeal, e.g. a luxury vehicle, designer clothing such as Gucci, Chanel and Louis Vuitton, or expensive jewelry. A culture that is permeated by consumerism can be referred to as a consumer culture or a market culture. When designing commercial space it is necessary to consider not just the type of activities that will be carried out, but also the different locations, functions and environment that they will require. All commercial premises, however, need a basic infrastructure that creates an efficient working environment and provides facilities that ensure excellent customer service. 2. Analysis 2.1. Consumerism and Design All products that are commercially successful would have had the consumer in mind at one point or another. Designs have added value when it can be traded and has potential to make an impact on the consumer market even if it already has apparent artistic merit and may not necessarily require to be bought and sold as would a commodity. An enviable and attractive project in this sense attracts investments because of their commercial potential, and in due course attains marketability, and fundamental value or quality. Capital and creativity and good design alone cannot promise commercial success. Design is the new currency for commodities of the next generation and must be tailored to meet the ever-changing cultural and demographic pattern of consumers. Social behavior affects the long-term investments that design companies will make. Ultimately this implies that branding companies will soon look at demography studies as an important element in the development strategy of their products. 2.2 THE STORE AS A HOME FOR THE BRAND Nowadays, all aspects of life are branded. Brands function literally as labels representing the attitude or lifestyle that an individual has chosen. Therefore brands stores need to offer much more than product for sale. They have to sell an identity, which the customer can literally make his own by buying a particular product. This identity is taken home not only in the form of purchase items but also as amenities that come with the product. People who are strongly connected to a brands talk about the brand store as if it were their second home. Stores fall into one of two categories, such as multi brand and a single brand, where the store sells only one brand. Single brand stores sells only a particular brands and therefore has no other competition. The brand has complete control over the entire situation. Products are displayed in a sea of space, and visual merchandising is powerful. The biggest danger faced by single brand store is the predictable product supply, which requires a careful effort to avoid the perils of boredom. Change is not easy to illustrate, especially when the turnover rate is low. [Ill. 1- Tods Building] [Ill. 2- Tods Facade] As we can see from Illustrations 1 and 2 of Tods building and Tods faà §ade, this boutique is an Italian shoe and bag brand Tods. Tods building has been design by Toyo ito and this building is organized by seven floor, which is the lower floors are boutique space, while the central and upper floors house administrative, multifunction area and commercial offices; the top two floors are used for conferences and events and as a roof garden. Keen to give Tods an identity that would make it stand out from the crowd of places devoted to conspicuous consumption, the Tokyo architect Toyo Ito with the specific brief to employ high quality materials and colors that would reflect Tods notion of ‘naturalness. The leather-good brand well known for its impeccably handcrafted shoes and bag as well as its great attention to the natural quality of leathers. The nature metaphor that has been applied to the store was drawn from Omotesandos long row of zelkova trees. According to toyo ito, ‘the tree is an autonomous, natural object and therefore its shape has an inherent structural rationality. In a sense, producing a reasonable flow of structural loads with a pattern of superimposed tree silhouettes is a result of a perfectly rational through process. Toyo itos fondness for the outer skin that wraps a building is once again well represented. His pao(wrap) philosophy underpins much of his work. (up)this case study is so weird- and dunt know how to link with the next paragaph(down) What people stand for and what they believe in used to be an issue which were largely defined by the culture in which they were raised: family, local environment, education and religion influenced the way they see themselves. The local culture provides them with the symbolic tools to create a sense of identity. In the current global environment, people no longer limit themselves to traditional choices offered by local culture. The world has opened up. The Internet and all its possibilities form a whole new digital world, while the ease of travel makes physical distance appear shorter. For an Indonesian, talking to a Singaporean friend through an online chatting such as: Skype, MSN and etc, or visiting a relative who lives in the Singapore is easier and more convenient in the current day and age. Globalization is giving people the possibility to see the world out there, and it result in broadening many interests among people (consumers). They have become more open to different culture s and are able to relate to various lifestyles. It also resulted in a growth of cross-cultural contact and in the realization of a global market. Experiences are no longer determined completely by local elements: the world is the playing field. Roots will continue to define people, but the exposure to new experiences will provide them with different perspectives. As part of this process, traditional lifestyles start to lose authority and choices enter the picture. 2.3. Customer loyalty Retailers pay attention to customer relations and the retention of existing customers by means of loyalty programs and saving schemes. For example, we all have loyalty cards in our wallets. Where the main aim is t gain a price reduction, programs like these are not sufficient to develop client loyalty and to build up a mutually satisfactory relationship between retailers and customer. A company cannot buy a consumers loyalty. Trust and the beginning of a reciprocal relationship ensure that the customer keeps coming back. To achieve this, the retailer must be a good example and deliver added value. The challenge for retailer is to take advantage of the opportunities by organizing themselves in such a way that they fulfill a bridge function and by become the connecting factor between consumer and producer. The communities, feedback groups and testing panels that offer customers the chance to try out products and exchange experiences are sources of inspirations. The involvement of customer in the develop of services on offers and the realization of a transparent and efficient manufacturing process require completely new integral approach. The retail industry has the chance to develop into a platform that offers people the possibilities to create together, to share, and to further extend knowledge and experience. In this way, we can achieve supported solutions in areas such as innovation, logistics, resources deployment and time-to-time advantage. And, ultimately, customer will become satisfied ambassadors of their own brand. 2.4 Connecting to a Functional and Emotional brand element The search for personal identity helps define what is important and what you need to know to gain self-esteem, approval and recognition. People like to feel a sense of belonging, to be part of something bigger then themselves. One way to define oneself is to connect a brand to its culture. Consumers no longer buy products only because of their functional quality but also buying a brand that stand for something. A brand needs to find a way and to differentiate itself from its competitor. It needs to connect with the consumers and creating emotional elements can do this. The emotional side of the brand and the personality help people connect to the brands. Brands can have personalities as much as the same way people do. It is the brands personality that defines brands in terms of human characteristics. 2.5 Sizes and Location The crucial importance is the size and location of the store. There are department stores, boutiques, shopping arcades, stores representing only one brand (single brand store). A flagship store is the most exclusive type of single brand store. The primary focus of a flagship store is not a sell product but to persuade customer to adopt the brands lifestyle. Consequently, a single brand store or flagship store is a suitable retail environment for commercial charity, for the persuasion and obtaining of customers. 3. Design proposal The chosen site location for the design is located at no51-53 shop house at Armenian street, which is beside SMU (Singapore Management University), in front of vanguard building, under fort canning park and in the middle of city hall and Dolby Gout MRT area. This site is surrounded by parking area, and most of it behind of the shop houses. Base on the survey about human traffic car circulation, most of the user of this parking lot is the student from SMU(Singapore Management University),business man, shopper, that going to vanguard building, Stanford House and Stanford Court are also parked their cars behind the shop houses. The problem is after they park their car they will use a small path and it is located at the corner of the site. Physical phenomenon that people tent to use a shorter route or short cut rather than a longer route to get to a certain place. After analyses the trends of shopper I come out with a design solution. The program is to propose a flagship store together with a new design, which is to create a new shopping experience. This design will increase the number of shopper. The Shortcut will attach to the old building and creates a contradiction between the exiting old shop house and the new design (short cut). The shortcut will be built within the retail space to link from Armenian street to the car park. The design of the short cut will attract people attention to walk in and coincidently they might be going to the flagship store. (I havent arrange this part, should be 3.1, 3.2, 3.3 ) ling jie†¦, help me to think about the abstract and conclusion.. :'( cant think†¦. huhuhuhuhuhuhuhuhuhuhuhuhuhuhuhhuhuuhh CONSUMERISM A PERSPECTIVE OF FLAGSHIPSTORE CREATE A NEW SHOPPING EXPERIENCE References: Lloyd Jones, Peter, 1940-Taste today. United Kingdom: BPCC Wheatons Ltd,exter. Rem koolhaas, 2005-s,m,l,xl. New York: The monacelli press. Curtis, Eleanor, 2007-Fashion retail. New York: Liz sephton. Judy chung,Chuihua, leong,Sze Tsung 2002-Guide to shopping, project on the city. New York: Taschen Msnuelli,sara.2006-Design for shopping. London: Laurence king Messedat, Jons, 2007- Flagship stores. Los angles: Avedition Gmbh Manuelli, Sara, 2006- Design for shopping. united Kingdom: Laurence King Publishing Ltd Cheng, Kelley, 2005- Style shopping: shops showrooms, Singapore: Page one Publishing Ltd Bibliography: http://usj.sagepub.com/cgi/reprint/35/5-6/981 www.ianlambertdesign.com

Proposal for An Advanced Art Project :: Artist Papers

Proposal for An Advanced Art Project First off, I need to propose my theme that will encompass the majority of my art works in my stated media. Out of painting, print making and sculpture, I am choosing to work with the latter for two main reasons. One, I'm not that great at capturing visual ideas on the somewhat two- dimensional surface of paper or canvas. Adding to that I thought that sculpture would allow me to have a greater release of creativity as my work can explode into the third dimension with many added features. After pondering upon ideas for a theme, I hit upon four major factors that I want to incorporate within my work. Firstly, I want it to make a definite immediate visual contact with the viewer through use of thought provoking forms and features. Next, I may wish at times to incorporate audible stimuli to further draw the viewer into my work. Thirdly, I want some interaction of the sculpture with the viewer, so that they can make a more intimate contact with the piece through tactile and kinesthetic action, so that they thus may "get into it" more and begin to experience some of the passion & feeling that I put into my work as it is thus conveyed to and impressed upon them. As a title theme for my year's work I have come up with "Multifaceted Interactive Involvement With The Electro- Magnetic Spectrum." This includes many different forms of radiation, light and waves. I am also integrating sound to give an added flair. Some practical project examples that I intend to carry through and actually construct can be found in ideas 11 and 12. As my topic theme is fairly limiting, this is quite challenging, but great, as it allows me to create many different forms of work, all tied in to a common specific point. I thought it also might be interesting though if I deviated slightly from the main theme and as a secondary little theme chose something to do with the people in the class surrounding me. There are six in total, including myself and the teacher. There are six sides on a cube and this gave rise to idea for a project. The final result of this co-relates to idea number 9. Soon after, idea 10 followed as I got to thinking about the "average" student of art. This can also include the Proposal for An Advanced Art Project :: Artist Papers Proposal for An Advanced Art Project First off, I need to propose my theme that will encompass the majority of my art works in my stated media. Out of painting, print making and sculpture, I am choosing to work with the latter for two main reasons. One, I'm not that great at capturing visual ideas on the somewhat two- dimensional surface of paper or canvas. Adding to that I thought that sculpture would allow me to have a greater release of creativity as my work can explode into the third dimension with many added features. After pondering upon ideas for a theme, I hit upon four major factors that I want to incorporate within my work. Firstly, I want it to make a definite immediate visual contact with the viewer through use of thought provoking forms and features. Next, I may wish at times to incorporate audible stimuli to further draw the viewer into my work. Thirdly, I want some interaction of the sculpture with the viewer, so that they can make a more intimate contact with the piece through tactile and kinesthetic action, so that they thus may "get into it" more and begin to experience some of the passion & feeling that I put into my work as it is thus conveyed to and impressed upon them. As a title theme for my year's work I have come up with "Multifaceted Interactive Involvement With The Electro- Magnetic Spectrum." This includes many different forms of radiation, light and waves. I am also integrating sound to give an added flair. Some practical project examples that I intend to carry through and actually construct can be found in ideas 11 and 12. As my topic theme is fairly limiting, this is quite challenging, but great, as it allows me to create many different forms of work, all tied in to a common specific point. I thought it also might be interesting though if I deviated slightly from the main theme and as a secondary little theme chose something to do with the people in the class surrounding me. There are six in total, including myself and the teacher. There are six sides on a cube and this gave rise to idea for a project. The final result of this co-relates to idea number 9. Soon after, idea 10 followed as I got to thinking about the "average" student of art. This can also include the

Aberdeens Influence on Kurt Cobain Essay -- Music Essays

Aberdeen's Influence on Kurt Cobain The towns of Hoquiam and Aberdeen are located on the eastern edge of Grays Harbor in western Washington state. If you are a fan of the band Nirvana, you have probably heard of these names. If not, you are about to read how a town affected a person who in turn affected many people's lives. Kurt Cobain was the singer and guitarist for Nirvana. He was born in Hoquiam (population 9,000) and after six months of life moved to Aberdeen (pop. 16,500), an old lumber town at the eastern-most point of Grays Harbor. The town is about four miles wide and three miles long. On the northern and eastern sides of town are steep hills where the richer families live in Victorian-style houses. At the foot of the hills is the poorer part of Aberdeen where Kurt grew up. (Gilmore 44) Seattle is known to get a lot of rain. Aberdeen gets more: they get up to seven feet a year. The rain casts a "constant, dreary pall over the town" (Azerrad 11). Route 12 into Aberdeen is "bordered by an endless succession of trailer parks" with forests of trees behind them that have "vast stubbly scars where the loggers have been clear-cutting" (12). To author Sallie Tisdale, Hoquiam and Aberdeen are "sprawling and untidy" and "dull, mediocre, undecorative" towns. Almost all the views of the water are "marred by piles of logs and steaming mills." (213) Aberdeen and Hoquiam are two of the oldest logging, sawmilling, and paper-manufacturing towns in the Northwest. Paper-producing companies, like Weyerhaeuser, ITT Rayonier, and others, have their mills here. (Fodor's 139) Logging used to dominate Aberdeen. But business has been declining lately and "layoffs are turning Aberdeen into a ghost town." One of the biggest mills wh... ... Cobain is dead at the age of 27. He leaves behind a wife who loved him, a daughter who will never know him and millions of strangers whose lives have been enriched because he lived. (53) Works Cited Azerrad, Michael. Come As You Are: the Story of Nirvana. New York: Doubleday, 1994. Fodor's Pacific North Coast. New York: Fodor's Travel Publications, Inc., 1989. Gilmore, Mikal. "The Road From Nowhere." Rolling Stone. 2 Jun. 1994: 44-46, 53. Jeschke, Rebecca A., ed. Let's Go: The Budget Guide to the Pacific Northwest, Western Canada, and Alaska. New York: St. Martin's Press, 1993. Mundy, Chris. "The Lost Boy." Rolling Stone. 2 Jun. 1994: 51-53. Oberrecht, Kenn. Driving the Pacific Coast, Oregon, and Washington. Chester, Connecticut: The Globe Pequot Press, 1990. Tisdale, Sallie. Stepping Westward. New York: Henry Holt and Company, 1991.

Terrorists Groups In The Middle East Essay

What have been the most common tactics/weapons and threats used by terrorists/terror groups in the Middle East since 9/11/01? The most common tactics/weapons and threats used by terrorists/terror group in the Middle East since 9/11 are bombings which can include car bombs, improvised explosive devices (IED’s), suicide attacks and explosives. Next we have rocket and mortar attacks, vehicle based attacks which is when they used any motor vehicle to run over people walking or to ram into vehicles. Other common ones are hi-jacking planes, chemical and biological weapons, nuclear weapons, conventional firearms and secondary attacks which are when they have a second type of weapon go off after the original so as to injure the emergency response team. In your opinion, are these tactics, weapons, and threats successful from a terrorist perspective? Why or why not? Explain in detail. Yes I do believe they are successful because they accomplish at minimum what they set out to do. Placing fear and causing panic among the masses is so apparent for terrorists, because how much media attention there is they can watch and enjoy their terror. They have us on the edge of our seats when chaos takes place. They catch us off guard and that too is part of their plan. What do you see as the likelihood of a terrorist organization either acquiring or building a nuclear weapon? Explain in detail. I see the likelihood of a terrorist organization either acquiring or building a nuclear weapon as pretty high likelihood. I do not think for one minute that they are incapable. I do not believe that our government is honest with who we do business with. They have what is called suitcase nukes and they are so small they can fit into a suitcase. Money talks and can buy you anything besides permanent happiness. If you have enough money you can buy materials for a nuclear weapon. If obtained, what do you think would be the top three types of targets on U.S. soil? Explain. I think that businesses, diplomatic offices, and military institutions are the three types of targets on U.S. soil. The first type of target would be businesses. Businesses account for thirty one and a half percent of frequency of attacks. The second type is diplomatic offices and that takes up twenty six percent of frequency of attacks. Last of the targets are military personnel. The United States armed forces can account for nearly forty three percent of attacks against military organizations. What do you think are the factors working in their favor and against their success to obtain WMDs? Explain in detail and be  specific. The factors that I think that the factors that are working in their favor are that they IED’s that can be constructed out of common materials that are easy to obtain. They have eager and loyal followers that have no problem sacrificing their lives for the cause such as suicide bombings and using children as distractions or bait. It is also hard to dif ferentiate the civilians from the terrorists. What is working against their success is the United States has specialized trained elite forces with intelligence gathering techniques. They also have the latest technologize and weaponry such as drones, night vision goggles, tanks, snipers and much more to work against the success of the terrorists. References Kaplan, E. (2006, Sep). Targets for Terrorists: Post-9/11 Aviation Security. Retrieved November 22, 2013, from http://www.cfr.org/border-and-port-security/targets-terrorists-post-911- aviation-security/p11397 McCann, Joseph T., 2006, Terrorism on American Soil: A Concise History of Plots and Perpetrators from the Famous to the Forgotten, Sentient Publ. (Boulder, CO). Retrieved November 22, 2013, from http://books.google.com/books Sageman, M. (2004). Understanding Terror Networks. Philadelphia: University of Pennsylvania Press. Ch. 5 pp. 158-161. Retrieved November 22, 2013, from http://www.upenn.edu/pennpress/book

Ethical Information and Communication Technologies for Development Solutions Essay

Question 1 Can ICTs be innovatively used in the absence of minimum literacy levels among the poor? Yes, I believe ICTs can be innovatively used in the absence of minimum literacy levels among the poor. ICTs enable societies to produce, access, adapt and apply information in greater amounts, more rapidly and at reduced costs and offer enormous opportunities for enhancing business and economic viability. ICTs can also contribute towards strengthening democracy, increasing social participation, competing in the global market place and removing barriers to modernization; making poor populations fuller agents in the sustainable developmental process. The minimum requirements of ICT facilities require a computer with connection (3G, Wi-Fi, etc.). Unfortunately above mentioned is expensive, the poorest of the poor would not be able to afford it. Connectivity of mobile phones is also limited. Thus in order for ICTs to be innovatively used in the absence of minimum literacy levels among the poor, the above mentioned obstacles must be overcome. While poor nations grapple with the problems of investing in these technologies, recent experiments show that convergence of new and traditional communication media is still relevant to poor communities who lack basic infrastructure such as roads, water, electricity and telephones. ICTs are not just about technologies, but more about information transfer and communication. My aunt, ninety-six years of age, and my uncle, ninety years of age, rely exclusively on verbal communications. They have learned at an early age, that to observe and to be able to accurately account what had happened was of outmost importance – therefore their reliance on verbal communication. The elderly in our community therefore rely on the radio, and if available the television, as the means of communication with the outside world. Here it must be stressed that the language of communication must be in their own native tongue. My little girl is more adapt than me handling my cell-phone or tablet, yet she is also able to communicate with the outside world at her level. The scenario above illustrate that there is a definite need to ensure that information reach the elderly as well as the young of heart. Using innovative ways of applying ICTs we will be able to address this dire need. To reach this goal, communities must pool together to establish the basic infrastructure needed to roll out the information highway. The combination of radio, television and internet must be utilize to improve the level of education. Our government has projects in place to assist communities to have access to internet, especially our youth. Schools offer computer classes to scholars from Grade 1, to name but a few. Question 2 How can the same ICTs be used for multiple purposes? What steps are needed to use, say the internet for meeting the educational and health needs of poor female farmers in an isolated rural community? The same ICTs can be used in a variety of communication fields, from education and healthcare, to agriculture and business. For example, a radio can broadcast important news, financial news, weather, even educational programs. Thus spanning one form of ICT into a variety of sectors. Poverty reduction ICTs are considered increasingly important in the effort to eradicate poverty. It is widely recognized that ICTs can provide access to information which can in turn create earning opportunities, improve access to basic services, increase the impact of education and health interventions, and give the poor a voice to demand government support and reforms. Despite these potential links between ICTs and poverty reduction, direct access by the poor to ICTs is extremely limited. Citizens of poor countries, especially women, have significantly less access to ICTs than those living in rich countries. Factors such as excessive domestic workload, illiteracy and lack of formal education prevent these groups from accessing information. Poverty reduction means focusing on particular groups within societies not on ‘poor countries’. Education It is generally believed that ICTs can empower teachers and learners, making significant contributions to learning and achievement. However, current research on the impacts of ICTs on student achievement yields few conclusive statements, pro or con, about the use of ICTs in education. ICTs do offer many beneficial opportunities for education, but they are no substitute for formal schooling. Teachers need to be empowered to use ICTs so that they can gain the confidence and skills to work in an ICT – driven environment. Health ICTs can play a critical role in improving health care for individuals and communities. By providing new and more efficient ways of accessing, communicating, and storing information, ICTs can help bridge the information divides that have emerged in the health sector in developing countries—between health professionals and the communities they serve and between the producers of health research and the practitioners who need it. Through the development of databases and other applications, ICTs also provide the capacity to improve health system efficiencies and prevent medical errors. Gender Women’s ability to take advantage of ICT is dependent on conductive policies, an enabling environment in their countries to extend communications infrastructure to where women live, and increased educational levels.

Bravery1

Bravery1 Essay What is the first thing that comes to mind when the word bravery is said? For most people a war hero or a superhero comes into their minds. Probably every language has a word for bravery, but there is only one true meaning. The word bravery is showing a brave spirit or courage(Random, p. 164) when hard times are thrust upon or happen to them. Bravery is not only what people do, but how they do it. The concept is also showiness, splendor, and magnificence(Random, p. 164). Bravery may be shown in different ways: a person may jump from a plane or walk on fire to show that he/she is truly brave. Then again, sometimes bravery is something that a person has inside him or her and is never shown as an action at all. For thousands of years, people have used words that describe the concept of bravery. The history, or etymology, of the English word bravery is as follows. The word originated in Latin as barbarus. The Romans who spoke Latin were warriors so it is logical they would have a word that talked about their courageous actions. The Vulgar Latin, which was spoken Latin, was transformed by Middle French in the Middle Ages as well as by Middle English. This form of English was what was spoken in the 12th to 15thcenturies. From the Middle English evolved the English we speak today and with it, the word bravery. Throughout history, people have talked about the concept of bravery in many ways. The Greek writer and philosopher Euripides said, The man who knows when not to act is wise. To my mind, bravery is forethought (Euripides, p.11). In the Middle Ages, George II of England said that bravery never goes out of fashion (George, p. 261). Later, Franois de la Rockefoucould said, True bravery is shown by performing without witness what one might be capable of showing all the world (Rockefoucould, p. 12). Bravery has seemed to be an important concept or action throughout history. When Franois de la Rockefoucould spoke about bravery, he pointed out an important feature of the virtues true meaning. Then he made the distinction between peoples private actions versus their public ones, he made it clear that people who do good deed only to get rich or famous are not practicing bravery. True bravery is helping people or animals simply because their actions benefit mankind. It seems that we often misunderstand this aspect of bravery and make the wrong people famous while forgetting about others who show bravery throughout their lives. The one person that, for me, most represents bravery in this century is Martin Luther King, Jr. Mr King was born in Atlanta, Georgia when black men and white men did not mix. When he died, these two races were a little closer to peace. This was due primarily because of the great influence that Martin Luther King, Jr. had in the United States. He got on the bandwagon of the civil rights movement with the Montgomery Bus Boycott. He kept leading the movement after his house was bombed. That was bravery because he put his life on the line to make all American black peoples lives better. Later in his life, in 1963, he and other protesters in Birmingham, Alabama, were met by police with dogs and high pressure water hoses (Norell, np). This event was shown on television. His resistence in Alabama was brave because when police came, he and the others did not back down but rather stood up for their beliefs. I dont know if Ive shown bravery or not in my life yet. READ: A Study On Child Observation And Game Essay I havent had any opportunities to save anyone or make a difference in the world. There have been times when I have stood up for my beliefs or said what I thought was right when it meant that I might not get to do something. I think Ive been brave in these situations but to talk about what Ive done and compare it to the actions of a man like Martin Luther King, Jr. is to compare apples and oranges, to make my actions greater than they were or to make his actions less important than what they .

Big Data Analytics Literature review Example | Topics and Well Written Essays - 1750 words

Big Data Analytics - Literature review Example â€Å"Big Data† as its name indicates is a collection of huge amounts of formless and meaningless data which are generated by high-quality and heavy software applications belonging to a varied group of software applications such as social networks, a wide variety of scientific computing applications, medical information systems, e-government applications, and many more. The research has shown that data that is used and processed by these different software applications share some common attributes. Some of these common characteristics can include large-scale data (which defines the distribution and size of data stores), scalability issues (it define the functionalities and features software applications processing across-the-board, huge data repositories such as big data), ensuring and maintaining advanced Extraction-Transformation-Loading (ETL) processing on low-level, unstructured and meaningless data to some extent meaningful information; designing and implementing straight forward and understandable analytics over big data stores with the purpose of attaining intelligence and extracting valuable facts and information from them. Additionally, in the past few years, analytics over big data stores has caught the attention of researchers and organizations. In addition, the research has shown various application areas where these analytics can play a significant role. In this scenario, scientific computing is believed to be one of the most important application areas for the reason than in this domain academic researchers and scientific create huge amounts of data every day in the results of their experiments and tests (for instance consider fields such as astronomy, high-energy physics, biomedicine, biology and many others). On the other hand, extracting valuable information and knowledge for different useful tasks on the basis of these huge, comprehensive data stores seems to be impracticable for common database management systems and other similar analy sis tools (Cuzzocrea, Song, & Davis, 2011; Lopez, 2012). Figure 1Big Data Process In this scenario, figure1 demonstrates the process of big data analytics. First of all data is collected from different sources. As discussed above these sources vary from social networks to different information systems and web applications. Hence, the size of this data is so huge that it is difficult to measure. In this scenario, understanding and using this data for useful tasks is almost impossible. Therefore, there is a need for a framework that could help users understand and make effective use of this data. For this purpose, there are a number of frameworks and users can select a suitable framework according to their needs and requirements. After selecting a framework, this framework is applied to data and some coding is done. After that the users can obtain results that they can use to drive decisions and perform the desired operations (Fisher, DeLine, Czerwinski, & Drucker, 2012; Lopez, 2012). Though, the term â€Å"big data† is used in different ways in different disciplines. However, in their paper (Chaudhuri, 2012) define some common characteristics of the big data idea as they have to do with analytics: Investigating unstructured data and text to determine if these sources can