Customer relationship Case Study Example | Topics and Well Written Essays - 2500 words

Customer relationship - Case Study Example Abrupt usage of such principles had ultimately made customer the king in the global economy of today. As almost all of the market follows the perfect competition, so the decision precisely depends upon the buyer to choose the services of which company they want to purchase. As the customer has been the most important aspect that has to be cared by the companies, the concept of customer relationship becomes immensely important. The present day companies try and develop stable and trust worthy relationship with the esteemed customers so that the relationship is maintained and retained. The modern theory suggests that it is very difficult to have a new customer in favour of a company due to increased competition. Therefore, the onus lies on the companies to develop a mutually benefitting relationship so that the customers as well as the organisations benefit and the existing customers are retained apart from attracting newer customers. Established in 2001, the Lebara Group had objective to offer exciting and innovating telecom solutions to the families and the friends of the customer. The group falls under the greater preview of Lebara Foundation, which is a charitable trust with the aim to assist the deprived children all across the globe. The vision and the mission statement of the organisation says that the charitable trust aims to provide good life to the deprived children in terms of basic necessities like that of food, shelter, treatment (for both mental as well as physical illness), education and various skill sets required to get settled in life. Lebara Mobile was first launched in 2004 in the land of Netherlands as the low cost international mobile service. The group offers prepaid mobile SIM cards in at least eight European nations which include the advanced nations like Netherlands, Australia, Denmark, Norway, Spain, Switzerland, United Kingdom and Sweden. The various unique selling propositions of the products of the company include: Very low rates Instant connections High quality networks Multilingual customer services Reliable service No access codes No hidden charges No lost minutes (Lebara, n.d.) The company claims to have 24 X 7 reliability monitoring. Also it has a dedicated routing and switching teams to retain the high quality. But the most important factor of the Lebara Telecom Group is that of its low cost. And the factor is guaranteed by its team of global carrier. The international calls of the mobile group are routed by the London Network Operations Centre. Customer Relationship of Lebara The customer relationship of Lebara Group is quite commendable. As the group has presence in more than 8 countries, also the policies adopted by the group are aimed to retain the existing customers along with attracting new clients. The group has declared objective of providing the customers with value for money along with ensuring all of its connections with the best possible quality. As the objective of the group is to connect the customers with their friends and relatives all across the globe, so it takes special measure to ensure that the customers get the convenience of direct-dial international mob